Rewards Policy

TikTok · agreement dated January 22, 2026 · Official agreement

Read the agreement

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Inference & Profiling · Company practice

Rewards recognize creators' contributions, measured by content, engagement and popularity in Diamonds

Among other things, TikTok provides Rewards to recognize a creator's contributions to the Platform, judged by the quality and quantity of content they share, the level of their viewer engagement and their popularity. Popularity is measured through TikTok's allocation of a Virtual Item called a Diamond. The list of purposes is introduced as 'amongst other things', so it is not exhaustive.

Details
Why
recognize creators' contributions to the Platform
Condition
popularity measured through allocation of Diamonds

Supporting quotations

We provide Rewards to (amongst other things):
contributions to the Platform for the quality and quantity of content they share, the level of their viewer engagement, and their popularity
allocation of a Virtual Item known as a Diamond

Qualifications & exceptions

  • The purposes listed are not exhaustive ('amongst other things')
  • Applies to creators

Not stated here

  • How quality of content is judged is not described, and the Virtual Items Policy that explains Diamonds was not supplied.

Inference & Profiling · Company practice

TikTok weighs a range of factors, including LIVE popularity and content quality, in setting a Reward Payment

TikTok takes a range of factors into account when deciding what Reward Payment will be available to you. For payments arising from LIVE content, the example factors are popularity measured in Diamonds, LIVE duration, new unique followers while LIVE, viewer engagement, days gone LIVE, league or ranking, and the quality and safety of the LIVE content.

Details
Why
decide what Reward Payment is available

Supporting quotations

We take into account a range of factors when deciding what Reward Payment will be available to you.
the factors we take into account may include: your popularity on the Platform (measured in Diamonds collected), LIVE duration, the number of new unique followers while you are LIVE, viewer engagement, the number of days you have gone LIVE, your league or ranking, and the quality and safety of your LIVE content

Qualifications & exceptions

  • The LIVE factors are examples ('may include')
  • The LIVE list applies to Reward Payments arising from LIVE content

Not stated here

  • Weights, thresholds and how quality and safety are judged are not stated.