Rewards Policy

Legal Rights & Agreement Rules · Context

Applies to Rewards Programs offered to U.S. users on the Platform

This Rewards Policy covers incentive programs, promotions and campaigns offered on the Platform in the United States, which the policy calls Rewards Programs. It says it applies to U.S. users of TikTok and to people accessing TikTok from within the U.S. The page is marked as last updated January 22, 2026.

Supporting quotations

Last updated: January 22, 2026

This Rewards Policy applies to U.S. users of TikTok and those accessing TikTok within the U.S.

applies to Platform users that participate in an incentive program, promotion, and/or campaign offered on the Platform in the United States

Qualifications & exceptions

• Only programs offered on the Platform in the United States
• Covers U.S. users of TikTok and people accessing TikTok from within the U.S.

Not stated here

• 'Platform' is not defined in this document. The policy points to the Terms of Service and Virtual Items Policy for undefined capitalized terms, and neither was supplied.

Legal Rights & Agreement Rules · Context

Rewards Programs are offered by TikTok USDS Joint Venture and its affiliates

The company offering Rewards Programs is TikTok USDS Joint Venture LLC and its affiliates, which the policy shortens to TikTok USDS Joint Venture. It works with service providers, business partners and affiliates to provide important functions of the programs. TT Commerce & Global Services LLC and its affiliates are named as an example of such a partner.

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The Rewards Program is offered by TikTok USDS Joint Venture LLC and its affiliates

works with service providers and business partners, such as TT Commerce & Global Services LLC and its affiliates

Qualifications & exceptions

• TT Commerce & Global Services is given as an example ('such as'), not as a complete list of partners

Not stated here

• Which other service providers or business partners perform program functions is not stated.

Legal Rights & Agreement Rules · Context

Participation is governed by this policy, program-specific provisions and creator rules

Taking part is governed by this Rewards Policy and any other applicable program-specific provisions made available when you join. Creators are also covered by the Creator Code of Conduct, and LIVE creators by the LIVE Monetization Guidelines. Together with this policy, these make up what the policy calls the Rewards Program Terms.

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your participation is governed by this Rewards Policy and any other applicable Rewards Program-specific provisions made available to you when you join the Rewards Program

if you are a creator

for LIVE creators

This Rewards Policy and any applicable Rewards Program-specific provisions apply when you participate in Rewards Programs on TikTok.

Qualifications & exceptions

• Creator Code of Conduct applies if you are a creator
• LIVE Monetization Guidelines apply to LIVE creators
• Program-specific provisions are those made available to you when you join the program

Not stated here

• The text of the Creator Code of Conduct, the LIVE Monetization Guidelines and any program-specific provisions was not supplied, so the rules in them are unknown here.

Legal Rights & Agreement Rules · Context

Terms of Service and Community Guidelines also apply; the Privacy Policy covers personal data

The Terms of Service and Community Guidelines apply to your participation in Rewards Programs in the same way as to any other activity on the Platform. The policy says the Privacy Policy describes how personal data is processed; this document does not itself describe data processing.

Details not recorded for this card

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also apply to your participation in Rewards Programs in the same way as they apply to any other activities on the Platform

describes how we process your personal data

Not stated here

• The Terms of Service, Community Guidelines and Privacy Policy were not supplied, so what they require or how personal data is processed for Rewards is unknown here.

Legal Rights & Agreement Rules · Restriction or exception

Program-specific provisions prevail over this policy in a conflict

If this Rewards Policy conflicts with applicable program-specific provisions, the program-specific provisions apply. A particular program can therefore set rules that differ from this general policy.

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If there is a conflict between this Rewards Policy and applicable Rewards Program-specific provisions, the Rewards Program-specific provisions will apply.

Qualifications & exceptions

• Only where there is a conflict with applicable program-specific provisions

Not stated here

• Program-specific provisions were not supplied, so which rules of this policy a given program overrides is unknown.

Cross-references

• qualifies (model-proposed): Your ability to receive a Reward expires two years after you first become eligible, unless program rules say otherwise — Program-specific provisions prevail in a conflict, so a program may set a different expiry than the two-year default, which the expiry rule itself allows.

Legal Rights & Agreement Rules · Context

Undefined capitalized terms take their meaning from the Terms of Service and Virtual Items Policy

Capitalized terms this policy does not define have the meanings given in the Terms of Service and the Virtual Items Policy.

Details not recorded for this card

Supporting quotations

Capitalized terms not defined in this Rewards Policy have the meanings given to them in our Terms of Service and Virtual Items Policy.

Not stated here

• Those two documents were not supplied, so the meanings of terms such as Platform, Virtual Items, Points, Coins or Diamonds are not stated in this document.

Legal Rights & Agreement Rules · Permission or license

TikTok USDS Joint Venture can change eligibility criteria at any time without prior notice

TikTok USDS Joint Venture reserves the right to change the eligibility criteria at any time and without giving prior notice, unless applicable law requires otherwise. A later section says TikTok will attempt to give advance notice of material changes to a Rewards Program.

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Unless required otherwise by applicable laws, TikTok USDS Joint Venture reserves the right to change the eligibility criteria at any time and without prior notice.

Qualifications & exceptions

• Unless required otherwise by applicable laws

Cross-references

• contrast (model-proposed): TikTok will attempt advance notice of material changes; you can keep the current terms during notice or withdraw — Eligibility criteria may be changed at any time without prior notice, while the changes section says TikTok will attempt advance notice of material changes (which may include who can participate). The document does not reconcile the two.

Legal Rights & Agreement Rules · Restriction or exception

TikTok and related parties are not responsible for losses caused by third-party payment services

TikTok USDS Joint Venture, its affiliates, service providers and business partners including TT Commerce & Global Services, and their officers, directors, employees, agents and advisors are not responsible for loss or damage caused by a third-party payment method or payment service provider, or an interruption of that provider's services, as long as it is not the result of TikTok's actions.

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are not responsible for any loss or damage caused by a third-party payment method or payment service provider, or any interruption of services being offered by a third-party payment service provider to you, provided it is not as a result of our actions

Qualifications & exceptions

• Not applicable where the loss results from TikTok's own actions

Legal Rights & Agreement Rules · Context

When a Supplier provides a Reward, TikTok still decides eligibility and the Supplier is a separate organization

Sometimes a non-monetary Reward comes from a Supplier. TikTok USDS Joint Venture remains the party responsible for deciding eligibility for the Reward, and each Supplier is a separate and distinct organization from TikTok USDS Joint Venture.

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TikTok USDS Joint Venture will still be the party responsible for determining the eligibility for the Reward

Each Supplier is a separate and distinct organization from TikTok USDS Joint Venture.

Qualifications & exceptions

• Applies when a Supplier provides a non-monetary Reward

Not stated here

• The document does not say whether personal data is shared with Suppliers.

Legal Rights & Agreement Rules · Restriction or exception

TikTok and related parties disclaim liability and control over Supplier terms and Supplier-provided Rewards

TikTok USDS Joint Venture, its affiliates, service providers and business partners including TT Commerce & Global Services, and their officers, directors, employees, agents and advisors say they have no liability for, or control over, the Supplier terms or your use of a Supplier-provided Reward. They say they will never be a party to the agreement between you and the Supplier, and that use of Rewards under Supplier terms is not sponsored, endorsed or administered by, or associated with, TikTok USDS Joint Venture and the other listed parties.

Details not recorded for this card

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have no liability for, or control over, the Supplier T&Cs or your use of a Reward supplied by a Supplier

shall under no circumstances be a party to any agreement between you and the Supplier for a Reward supplied by them

is not sponsored, endorsed or administered by, or associated with, TikTok USDS Joint Venture

Qualifications & exceptions

• Applies to Rewards supplied by a Supplier

Legal Rights & Agreement Rules · Restriction or exception

Ground: legal, regulatory, risk management or security reasons

A Reward can be withheld, suspended, delayed or redirected, in part or in full, if TikTok is required to do so for legal, regulatory, risk management or security reasons.

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We are required to withhold, suspend, delay or re-direct any Reward (or part of it) for legal, regulatory, risk management or security reasons;

Qualifications & exceptions

• Applies where TikTok is required to act for those reasons

Legal Rights & Agreement Rules · Restriction or exception

Ground: TikTok believes giving you a Reward may cause reputational damage

A Reward can be deducted, withheld or delayed if TikTok believes that providing it may cause reputational damage to TikTok, its affiliates, service providers or business partners, including TT Commerce & Global Services and its affiliates.

Supporting quotations

We believe providing you with a Reward may cause reputational damage to us or our affiliates, service providers, and business partners, including TT Commerce & Global Services and its affiliates;

Qualifications & exceptions

• Turns on what TikTok believes, not on a proven harm

Not stated here

• The document does not say what counts as reputational damage.

Legal Rights & Agreement Rules · Restriction or exception

Ground: your content falsely states, misrepresents or conceals an affiliation or commercial relationship

A Reward can be deducted, withheld or delayed if your content falsely states, misrepresents or conceals any affiliation or commercial relationship with any person or entity. The policy says this applies whether or not you also breach the Branded Content Policy.

Details not recorded for this card

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Your content falsely states, misrepresents, or conceals any affiliation or commercial relationship with any person or entity

(including whether or not in breach of our Branded Content Policy)

Qualifications & exceptions

• Applies whether or not the Branded Content Policy is breached

Not stated here

• The Branded Content Policy was not supplied.

Legal Rights & Agreement Rules · Permission or license

TikTok may change the terms or a Rewards Program at any time for legal, regulatory or business reasons

TikTok may change the Rewards Program Terms, applicable program-specific provisions or a Rewards Program at any time for legal, regulatory or business reasons. The changes may cover who can participate, how Rewards are received and how a Reward Payment is calculated.

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We may change the Rewards Program Terms, applicable Rewards Program-specific provisions, or a Rewards Program at any time for legal, regulatory or business reasons.

These changes may include who can participate in a Rewards Program, how to receive Rewards and how a Reward Payment is calculated.

Qualifications & exceptions

• For legal, regulatory or business reasons

Legal Rights & Agreement Rules · User right or choice

TikTok will attempt advance notice of material changes; you can keep the current terms during notice or withdraw

If TikTok makes material changes, it says it will attempt to give advance notice. During that notice period you can keep using the program under the then-current terms, and if you disagree with the proposed changes you can withdraw before they take effect. The summary adds that changes do not alter what has already happened and that to keep using the program in future you will need to agree to the changes.

Supporting quotations

we will attempt to provide you with advance notice before any material changes come into effect

Within this notice period, you will be able to continue to use the Rewards Program under the then-current terms.

you can withdraw from the Rewards Program before the changes come into effect

if you want to keep using the Rewards Program in the future, you will need to agree to the changes

Qualifications & exceptions

• Notice is an attempt ('will attempt'), not a guarantee
• Applies to material changes

Not stated here

• The document does not say how agreement to changes is given, and the operative text does not itself state that earlier events are unaffected; that appears only in the summary.

Cross-references

• contrast (model-proposed): TikTok USDS Joint Venture can change eligibility criteria at any time without prior notice — Eligibility criteria may be changed at any time without prior notice, while the changes section says TikTok will attempt advance notice of material changes (which may include who can participate). The document does not reconcile the two.
• contrast (model-proposed): TikTok can change how it issues Rewards at any time without prior notice — Changes to how Rewards are issued may be made without prior notice (notice only where a country requires it), while the changes section says TikTok will attempt advance notice of material changes.

Legal Rights & Agreement Rules · Restriction or exception

Termination ground: legal, regulatory, risk management or security reasons

TikTok may disable, suspend or terminate your access if it is required to do so for legal, regulatory, risk management or security reasons.

Supporting quotations

We may temporarily or permanently disable, suspend, or terminate your access to a Rewards Program

We are required to do so for legal, regulatory, risk management or security reasons;

Qualifications & exceptions

• Applies where TikTok is required to act

Legal Rights & Agreement Rules · Permission or license

TikTok may end or suspend a Rewards Program for any reason, including circumstances, technical problems or law changes

TikTok may terminate or suspend a Rewards Program, in part or in full, for any reason. The examples are changes in circumstances beyond its reasonable control, technical problems that cannot be resolved within a reasonable time, and changes in law, a court decision or a regulator's decision that prohibits a program in part or in full.

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We may terminate or suspend a Rewards Program (in part or in full) for any reason, including for the following:

There are changes in circumstances beyond our reasonable control;

There are technical problems with a Rewards Program that cannot be resolved within a reasonable time; or

Where changes in relevant law, a court decision or a decision by a regulatory authority prohibits a Rewards Program in part or in full.

Qualifications & exceptions

• The listed reasons are examples ('including for the following'); the right is for any reason

Legal Rights & Agreement Rules · Restriction or exception

TikTok cannot guarantee Rewards Programs will work without disruptions, delays or imperfections

TikTok USDS Joint Venture says it cannot guarantee that its Rewards Programs will always function without disruptions, delays or imperfections.

Details not recorded for this card

Supporting quotations

TikTok USDS Joint Venture cannot guarantee that our Rewards Programs will always function without disruptions, delays, or imperfections.

Our Rewards Programs may not always function perfectly.

Legal Rights & Agreement Rules · Restriction or exception

TikTok and related parties accept no responsibility for losses unless caused by their breach or acts

TikTok USDS Joint Venture, its affiliates, service providers and business partners including TT Commerce & Global Services, and their officers, directors, employees, agents and advisors do not accept responsibility for losses, including loss of opportunity, unless the loss was caused by TikTok's breach of this policy or other applicable program-specific provisions, or otherwise by its acts.

Supporting quotations

do not accept responsibility for any losses (including loss of opportunity): (1) unless caused by our breach of this Rewards Policy or any other applicable Rewards Program-specific provisions, or otherwise by our acts;

Qualifications & exceptions

• Not applicable where the loss was caused by TikTok's breach of this policy or program-specific provisions, or otherwise by its acts

Not stated here

• The text is a single sentence with four numbered limbs; the first limb ('unless caused by our breach') reads as a condition on responsibility, and the document does not explain how it interacts with the other three.

Legal Rights & Agreement Rules · Restriction or exception

Losses that are unforeseeable, business losses or caused by events beyond TikTok's control are also excluded

The same sentence also says TikTok and the related parties do not accept responsibility for losses that were not reasonably foreseeable as likely to arise from the relevant breach when you began participating, business losses, or losses arising from events beyond their control, for example natural disasters, activities subject to government instructions or actions, cyberattacks, a pandemic or system failure of the Platform.

Supporting quotations

(2) which are not reasonably foreseeable as likely to arise from the relevant breach at the time you begin participating in the relevant Rewards Program; (3) which are business losses; or (4) arising as a result of events beyond our control, for example natural disasters, activities subject to the instructions of government agencies or actions taken by governments, cyberattacks, pandemic or system failure of the Platform.

Qualifications & exceptions

• Unforeseeability is measured at the time you begin participating in the relevant program
• The events-beyond-control examples are introduced with 'for example'

Not stated here

• 'Business losses' is not defined.

Legal Rights & Agreement Rules · Restriction or exception

To the extent the law allows, liability is capped at the greater of $100 or what you paid in the past 12 months

To the extent permitted by applicable law, the liability of TikTok USDS Joint Venture, its affiliates, service providers and business partners including TT Commerce & Global Services, and their officers, directors, employees, agents and advisors in connection with the Rewards Programs you take part in is limited and will not exceed the greater of $100 or the amount you have paid to TikTok in the past 12 months.

Supporting quotations

To the extent permitted by applicable law

liability in connection with the Rewards Programs you participate in is limited, and in any event will not exceed the greater of $100 or the amount you have paid to us in the past 12 months

Qualifications & exceptions

• Only to the extent permitted by applicable law
• Capped at the greater of $100 or amounts paid to TikTok in the past 12 months

Not stated here

• The document does not say which payments count as amounts 'paid to us'. Entry to Rewards Programs is free, so the document does not show what amount would count apart from other payments to TikTok.