Rewards Policy

Linking & Identification · Context

Referral Programs can reward you for friends who create new accounts through your code or link

Some programs, called Referral Programs, involve referring friends who create a new account on the Platform through a referrer's code or link. Where applicable, those friends must also complete certain Engagement Actions after creating the account. The policy implies TikTok connects a referrer's Reward to the friends' sign-ups and, where applicable, their later actions.

Supporting quotations

Referring friends who create a new account on the Platform via a referror

those friends complete certain Engagement Actions after account creation

Qualifications & exceptions

• Only where a program is a Referral Program
• The friends' later Engagement Actions apply 'where applicable'

Not stated here

• The document does not say what information about referred friends is shared with the referrer or kept by TikTok.