Policy published 4 August 2026, effective 31 August 2026
This Branded Content Policy was published on 4 August 2026 and its effective date is 31 August 2026. The page says this new policy comes into effect on that date and points to an archive page for the policy that applied before. As of the date this analysis was prepared the effective date has passed. The archived earlier policy is a separate document and is not part of this source.
Details
When
Published 4 August 2026; effective 31 August 2026
Supporting quotations
Published: 4 August 2026
Effective date: 31 August 2026
Our new Branded Content Policy comes into effect on 31 August 2026.
Qualifications & exceptions
The earlier policy is reached only through a link to an archive page.
Not stated here
What the earlier policy said or how it differs is not stated in this source.
Legal Rights & Agreement Rules · Restriction or exception
You are responsible for legal compliance of Branded Content you post, beyond these rules
The policy puts responsibility on the person posting for making sure any Branded Content complies with all applicable laws and regulations. It says its rules are meant to help with compliance but are not exhaustive, and the poster should be aware of other applicable legal requirements. Following the policy therefore does not by itself establish that the content meets the law.
Details
Who
The person who posts the Branded Content
What it does
Ensure compliance with all applicable laws and regulations
Supporting quotations
You are responsible for ensuring that any Branded Content that you post complies with all applicable laws and regulations.
they are not exhaustive, and you should be aware of any other applicable legal requirements.
Qualifications & exceptions
The rules in the policy are described as not exhaustive.
Not stated here
Which laws apply to a particular post is not stated in this source.
Legal Rights & Agreement Rules · Permission or license
TikTok may update these rules and apply them to content already posted
TikTok says it may update the rules periodically, for instance to reflect changes to applicable laws or regulations. In some instances it may apply updated rules to content that has already been posted; the example given is a new law that requires TikTok to stop displaying certain types of content. The source does not describe a notice process for updates.
Details
Who
TikTok
What it does
Update the rules and apply them to previously posted content
Condition
For instance to reflect changes to law
Supporting quotations
We may update these rules periodically (for instance, if we need to reflect any changes to applicable laws or regulations), and in some instances, we may need to apply them to content you have already posted (for example, if a new law requires us to no longer display certain types of content).
Qualifications & exceptions
Application to already-posted content is described as happening in some instances.
Not stated here
Whether or how TikTok notifies posters of updates is not stated in this source.
Legal Rights & Agreement Rules · Restriction or exception
Branded Content must also follow the Terms of Service and Community Guidelines
In addition to this policy, anyone posting Branded Content must comply with TikTok's Terms of Service and Community Guidelines. Both are separate documents reached by link; their content is not supplied in this source and this analysis does not describe it.
Details
Who
The person posting Branded Content
What it does
Comply with the Terms of Service and Community Guidelines
The obligation applies in addition to this policy.
Not stated here
The content of the Terms of Service and Community Guidelines is not supplied here.
Legal Rights & Agreement Rules · Restriction or exception
Required legal disclosures beyond Branded Content disclosures are the poster's responsibility
In this section the policy repeats that you are responsible for making sure Branded Content you post complies with all applicable laws and regulations. It adds that this includes, but is not limited to, any required disclosures and disclaimers that are in addition to Branded Content disclosures. It repeats that the policy's rules are meant to help with compliance but are not exhaustive.
Details
Who
The person posting Branded Content
What it covers
Required disclosures and disclaimers beyond Branded Content disclosures
Supporting quotations
You are responsible for ensuring that any Branded Content you post complies with all applicable laws and regulations. This includes, but is not limited to, any required disclosures and disclaimers that are in addition to Branded Content disclosures.
they are not exhaustive and you should be aware of any other applicable legal requirements
Qualifications & exceptions
Disclosures and disclaimers required by law are in addition to the Branded Content disclosures.
Not stated here
Which additional disclosures apply to a post is not stated in this source.