Inference & Profiling · Company practice
Gifts activated in a LIVE are used to measure popularity, which TikTok counts in Diamonds
The type and number of Gifts activated in a LIVE is used by TikTok to determine the popularity of content and of a user, which TikTok measures in Diamonds. TikTok uses Diamonds to recognize a user's popularity and ranking, and users collect Diamonds based on the viewer engagement their content receives.
Details
- What it covers
- type and number of Gifts activated in a LIVE
- Why
- determine popularity of content and a user, measured in Diamonds
- What it does
- users collect Diamonds based on viewer engagement
Supporting quotations
The type and number of Gifts activated in a LIVE is used by TikTok to determine the popularity of content and a user (which TikTok measures in Diamonds).
TikTok uses Diamonds to recognize a user's popularity and ranking on the Platform (each, a “Diamond”). Users collect Diamonds based on the level of viewer engagement their content receives.
Qualifications & exceptions
- Applies to Gifts activated in a LIVE.
Not stated here
- The policy does not say how Gifts or other engagement are turned into Diamonds.
- It does not say whether the Gift sender's or the content creator's popularity is measured.