LIVE Feature Guidelines

TikTok · Official agreement

Read the agreement

4 of 17 cards in Charges & Financial Obligations

Charges & Financial Obligations · Restriction or exception

Fake engagement to seek Gifts is a listed behavior that can affect LIVE feature access

Another behavior listed as possibly affecting access to LIVE features is using fake engagement to seek or request Gifts. The document gives examples: mechanical or overly repetitive activities, automatic systems or programmed loops, and engaging in demeaning or mildly reckless behavior.

Details
What it does
using fake engagement to seek or request Gifts
What it covers
Gifts

Supporting quotations

Using fake engagement to seek or request Gifts, such as through mechanical/overly-repetitive activities or automatic systems/programmed loops, or by engaging in demeaning or mildly reckless behavior

Qualifications & exceptions

  • The behavior concerns seeking or requesting Gifts.
  • The examples ("such as") are not a closed list.

Not stated here

  • The document does not define "overly-repetitive" or "mildly reckless" behavior or say how much repetition is too much.

Cross-references

Charges & Financial Obligations · Restriction or exception

Monetization and ranking features have their own standards, and access may be temporarily restricted

TikTok says that, to promote a diverse, welcoming and authentic experience appropriate for a broad audience, it also has eligibility requirements and standards for its monetization features, including LIVE gifting, LIVE match, and time-based ranking features such as Weekly Ranking, Daily Ranking and Hourly Ranking. It says it "may temporarily restrict" creators' access to these features if they engage in the two behaviors listed next.

Details
Who
TikTok
What it does
may temporarily restrict creators' access
What it covers
monetization features including LIVE gifting, LIVE match and time-based ranking

Supporting quotations

we also have eligibility requirements and standards for our monetization features, including but not limited to LIVE gifting, LIVE match and time-based ranking features, like Weekly Ranking, Daily Ranking, and Hourly Ranking. We may temporarily restrict creators’ access to these features if they engage in:

Qualifications & exceptions

  • The restriction is something TikTok "may" do and is described as temporary.
  • The features named are examples ("including but not limited to").

Not stated here

  • The eligibility requirements themselves are not set out in this document; only the two behaviors listed next are described.
  • How long a temporary restriction lasts is not stated here.

Cross-references

Charges & Financial Obligations · Restriction or exception

Inflammatory "pay-to-support" content can lead to a temporary restriction on monetization features

One of the two behaviors that may lead to a temporary restriction on monetization features is promoting "pay-to-support" content that presents sensitive topics in an inflammatory or polarizing manner, to try to incentivize viewers to send Gifts or engage.

Details
What it does
promoting "pay-to-support" content that presents sensitive topics in an inflammatory or polarizing manner
Why
to try and incentivize viewers to send Gifts or engage

Supporting quotations

Promoting “pay-to-support” content that presents sensitive topics in an inflammatory or polarizing manner to try and incentivize viewers to send Gifts or engage

Qualifications & exceptions

  • The behavior is tied to the aim of incentivizing viewers to send Gifts or engage.
  • It concerns content presenting sensitive topics in an inflammatory or polarizing manner.

Not stated here

  • The document does not say which topics count as sensitive.

Cross-references

Charges & Financial Obligations · Restriction or exception

Exploiting an ongoing tragedy for personal gain can lead to a temporary restriction on monetization features

The other behavior that may lead to a temporary restriction on monetization features is exploiting a potentially traumatic ongoing tragedy for personal gain. The document says this includes making false claims.

Details
What it does
exploiting a potentially traumatic ongoing tragedy
Why
personal gain

Supporting quotations

Exploiting a potentially traumatic ongoing tragedy (including making false claims) for personal gain

Qualifications & exceptions

  • The tragedy must be "potentially traumatic" and "ongoing".
  • False claims are included ("including making false claims") but the behavior is exploitation for personal gain.

Not stated here

  • The document does not define what counts as a potentially traumatic ongoing tragedy or as personal gain.

Cross-references