Cookie Policy

Account & Service Control · Company practice

Other cookies record the user's consent choice about optional cookies

Some functionality cookies record the user's consent so that the choice about optional cookies is remembered.

Supporting quotations

Other cookies record your consent to remember your choice of optional cookies.

Not stated here

• The passage does not give a retention period for the consent-recording cookies.

Account & Service Control · Company practice

Cookies are used to check whether an account was suspended for violating the Community Guidelines

One listed use of safety and security cookies is to check whether an account was suspended for violating TikTok's Community Guidelines, which lets TikTok take appropriate action.

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Check if an account was suspended for violating our Community Guidelines. This will let us take appropriate action.

Not stated here

• The passage does not say what action TikTok may take or whether this check applies to visitors who are not logged in.
• The Community Guidelines are not part of this document.

Account & Service Control · User right or choice

Users can accept or refuse optional cookies and manage cookie settings at any time

The policy says the user can accept or refuse optional cookies, and under the heading "Platform Cookie settings" that the user can manage cookie settings at any time and accept or refuse optional cookies.

Supporting quotations

You can accept or refuse optional cookies.

Platform Cookie settings

You can manage your cookie settings any time and accept or refuse optional cookies.

Qualifications & exceptions

• Applies to optional cookies, not essential ones.

Not stated here

• The text under "Platform Cookie settings" does not say where in the Platform the settings are found or what steps to follow.

Cross-references

• qualifies (model-proposed): Optional, non-essential cookies are used based on usage and the sites visited — The user can accept or refuse the optional, non-essential cookies that the policy says are used based on usage and the sites visited.

Account & Service Control · User right or choice

Logged-in account holders can manage how their information affects certain ads, but the policy gives no instructions

Under "Your Personalised Ads settings" the policy says that a user with a TikTok account who is logged in can manage how their information affects certain ads they see on the Platform. The sentence ends by saying the user can do so by following instructions, but no instructions follow in this policy's text. The policy's own link for the setting points to a separate page.

Supporting quotations

Your Personalised Ads settings

If you have a TikTok account and are logged in, you can manage how your information affects certain ads you see on the Platform.

You can do so by following the following instructions:

Qualifications & exceptions

• Applies to "certain ads", not all ads.
• Applies only to users who have an account and are logged in.

Not stated here

• The policy promises instructions ("You can do so by following the following instructions:") but none follow in the text; the next element is empty and the next heading is "Your App settings". This is a gap in the publisher's document, not an omission by this analysis.
• The linked page about ads and your data is not part of this document, so what it says is unknown; its steps are not imported here.

Account & Service Control · User right or choice

Apple devices: use Limit Ad Tracking (before iOS 14) or limit third-party tracking (iOS 14 or newer)

Under "Your App settings" the policy says the user can tailor device settings to control mobile advertising identifiers. On Apple devices with iOS versions older than iOS 14, the user can turn on the "Limit Ad Tracking" setting in the device settings. On iOS 14 or newer, the user can limit third-party tracking in the device settings.

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Your App settings

You can also tailor your device settings to control your mobile advertising identifiers:

On Apple devices: For iOS versions older than iOS 14, you can turn on the “Limit Ad Tracking” setting in your device settings. For iOS 14 or newer, you can limit third-party tracking in your device settings.

Qualifications & exceptions

• The choice depends on the iOS version.

Not stated here

• The policy does not say how the device settings change what TikTok or its Partners do, or give the steps to find the settings.

Account & Service Control · User right or choice

Android devices: turn on Opt out of Ads Personalisation in the device

On Android devices the policy says the user can turn on the "Opt out of Ads Personalisation" setting in the device, as a way to control mobile advertising identifiers.

Supporting quotations

You can also tailor your device settings to control your mobile advertising identifiers:

On Android devices, you can turn on the “Opt out of Ads Personalisation” in your device.

Not stated here

• The policy does not give the steps to find the setting or say how it changes what TikTok or its Partners do.

Account & Service Control · Procedure

Browser help is linked for Chrome, Safari, Internet Explorer, Edge and Firefox

For more on managing the most popular browsers, the policy lists web addresses for Google Chrome, Safari, Internet Explorer, Edge and Firefox.

Supporting quotations

For more information on how to manage the most popular browsers, see below:

Google Chrome:

Safari:

Internet Explorer:

Edge:

Firefox:

Not stated here

• The browser help pages are separate third-party pages that are not included in this document, so the steps they give are unknown from this text.