Cookies let TikTok, advertisers and measurement partners measure ads and show ads based on browsing and profile
Cookies let TikTok, its advertisers and its measurement partners measure how effective ad campaigns are. They also let TikTok show the user ads based on the user's browsing and profile.
Details
Who
TikTok, its advertisers and measurement partners
Why
Measure ad campaign effectiveness; show ads based on browsing and profile
Supporting quotations
Cookies let us, our advertisers and measurement partners measure ad campaign effectiveness. They also allow us to show you ads based on your browsing and profile.
Not stated here
This passage does not say which settings or choices apply to ad targeting; the policy's section on controlling cookies is where choices are described.
Inference & Profiling · Company practice
Advertising cookies personalise ads using browsing habits, profile and off-app activity, depending on settings
TikTok says the Platform uses first-party and third-party cookies for advertising, including personalising ads based on the user's browsing habits, profile and off-app activity. Personalisation depends on the user's settings.
Details
Who
TikTok
Why
Personalise ads based on browsing habits, profile and off-app activity
Condition
Depending on your settings
Supporting quotations
Our Platform uses first-party and third-party cookies for advertising purposes. This includes personalising ads (depending on your settings) based on your browsing habits and profile and your off-app activity.
Qualifications & exceptions
Personalisation is "depending on your settings".
Not stated here
This passage does not say which settings apply, what counts as off-app activity or where that activity data comes from.
Users can control how data from cookies is used to show ads through the settings described below
The policy says the user can control how TikTok uses data from cookies to show the user ads, by using the settings it describes in the lines that follow.
Details
Why
Control how data from cookies is used to show ads
Condition
By using the settings described below
Supporting quotations
You can control how we use data from cookies to show you ads by using the settings described below.
Qualifications & exceptions
Covers how cookie data is used to show ads, as the passage words it.
Not stated here
The passage does not say whether the settings also stop cookies being set or ad measurement.