Cookies are used to provide, secure, analyse and customise the Platform
TikTok says cookies let it provide and secure, and also analyse and customise, the Platform, including a safer, personalised experience. As an example, it verifies logged-in users so they get an appropriate experience.
Details
Who
TikTok
Why
Provide, secure, analyse and customise the Platform; verify logged-in users
Supporting quotations
Cookies enable us to provide and secure, as well as analyse and customise, the Platform. This includes providing a safer, personalised experience to users of the Platform. For example, we will verify logged-in users to give them an appropriate experience.
Not stated here
The passage lists purposes in general terms and does not say which cookies serve which purpose; the sections that follow give examples.
Use & Processing · Context
The policy groups cookie uses into four purposes
The policy introduces its examples by saying the Platform uses cookies for four groups of purposes: functionality and customisation, safety and security, analytics and research, and advertising and measurement. It says more information on the purposes of cookies follows.
Details
Why
Functionality and customisation; safety and security; analytics and research; advertising and measurement
Supporting quotations
We have provided more information below about the purpose of cookies.
The Platform uses cookies for the following purposes:
Functionality and customisation
Safety and security
Analytics and research
Advertising and measurement
Not stated here
The policy does not say whether these four groups are the only purposes for which cookies are used.
Use & Processing · Company practice
Functionality cookies customise the Platform and verify the account when logged in
Some cookies help the Platform work better and let TikTok customise it to the user's preferences, for example showing it in the preferred language. TikTok also uses cookies to verify the user's account when logged in, to provide an appropriate experience on the Platform and its features.
Details
Why
Make the Platform work better, customise to preferences, verify the account when logged in
Supporting quotations
Some cookies help the Platform work better. They also let us customise the Platform to your preferences. For example, we can display it in your preferred language. We also use cookies to verify your account when logged in. This helps us provide you with an appropriate experience on the Platform and its features.
Use & Processing · Company practice
Analytics cookies show which pages are viewed and are used to fix errors and test designs
Some cookies help TikTok understand the user's use of the Platform and its features, including which pages the user views. The information lets TikTok measure and quickly fix errors, test design ideas, and understand user activity and patterns, which TikTok says improves the Platform and its features.
Details
Why
Understand use of the Platform, fix errors, test design ideas, understand activity and patterns
Supporting quotations
Some cookies help us understand your use of the Platform and its features. They show which pages you view and how you interact
This information lets us measure and quickly fix any errors on the Platform to improve your experience. We also use the information obtained through these cookies to test design ideas. It helps us understand user activity and patterns. This, in turn, improves the Platform and its features.
Not stated here
In the saved text the sentence about what the cookies show ends after "how you interact", so anything further it said about interactions is unknown.
Use & Processing · Company practice
Cookies are used to measure the performance of TikTok's ads on the Platform
TikTok also uses cookies to measure how its ads perform on the Platform.
Details
Why
Measure the performance of TikTok's ads on the Platform
Supporting quotations
We also use cookies to measure our ads’ performance on the Platform.