Cookie Policy

Sharing & Disclosure · Company practice

Advertising example: fbp third-party cookie serves TikTok ads on other platforms, kept 3 months

Another example of advertising and measurement cookies serves ads about TikTok on third-party platforms. This includes remarketing TikTok to people who visited TikTok's website and measuring the performance of TikTok's ad campaigns. TikTok names the "fbp" third-party cookie, with a retention period of 3 months.

Supporting quotations

To serve ads about TikTok on third-party platforms. This includes remarketing TikTok to people who visited our website and measuring our ad campaigns’ performance. For example, the “fbp” third-party cookie which has a retention period of 3 months.

Not stated here

• The passage does not say which Partner sets the "fbp" cookie.

Sharing & Disclosure · Company practice

Partners use cookies on the Platform for the listed purposes and to provide extra features such as third-party log in

Some Partners, including third-party platforms, advertisers and measuring partners, use cookies on the Platform for the purposes listed above. These cookies let TikTok provide extra features, for example logging in with third-party accounts such as Facebook or Google or sharing content on other platforms. The policy says its Cookies Partners List names the Partners using cookies on the Platform and links to their own privacy and cookie policies.

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Other businesses (“Partners”) also set and use cookies on the Platform.

Some of our Partners, including third-party platforms, advertisers and measuring partners, use cookies on the Platform for the purposes listed above. These let us provide you with additional features on the Platform. For example, you can log in using your third-party accounts (like Facebook or Google) or share your content on other platforms. Our Cookies Partners List includes a list of our Partners using cookies on the Platform. It also has links to their own privacy and cookie policies.

Not stated here

• The Cookies Partners List is not part of this document, so the Partners and their policies are unknown from this text.

Sharing & Disclosure · Context

For Partners' data transfers, the policy points to the Partners' own privacy and cookie policies

For more information on Partners' data transfers, the policy tells the reader to see the Partners' privacy and cookies policies, and refers to the section titled "How TikTok Partners use cookies". That section says the Cookies Partners List names the Partners using cookies and links to their own privacy and cookie policies.

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For more info on our Partners’ data transfers, see their privacy and cookies policies. (See point 3: How TikTok Partners use cookies, of this Cookies Policy).

Our Cookies Partners List includes a list of our Partners using cookies on the Platform. It also has links to their own privacy and cookie policies.

Other businesses (“Partners”) also set and use cookies on the Platform.

Qualifications & exceptions

• The reference says "point 3"; the headings in this text carry no numbers, but the title it gives matches the heading "How TikTok Partners use cookies".

Not stated here

• The Partners' privacy and cookie policies and the Cookies Partners List are not part of this document, so where Partners send data is unknown from this text.

Sharing & Disclosure · Company practice

Partners set third-party cookies on the Platform, including for ad measurement and personalised ads

Other businesses, which the policy calls "Partners", also set and use cookies on the Platform. The policy says these cookies help keep the Platform safe and secure and promote TikTok's services on other apps and websites. They also let TikTok, its advertisers and its measurement partners measure how effective ad campaigns are and show the user personalised ads. The policy calls cookies set by Partners "third-party cookies".

Supporting quotations

Other businesses (“Partners”) also set and use cookies on the Platform.

They help us keep it safe and secure and promote our services on other apps and websites. These cookies also enable us, our advertisers and measurement partners to measure ad campaign effectiveness and show you personalised ads.

In this Cookies Policy, we refer to cookies set by Partners on the Platform as “third-party cookies”.

Qualifications & exceptions

• The stated purposes are security, promoting TikTok's services elsewhere, ad campaign measurement and personalised ads.

Not stated here

• This passage does not identify the Partners by name; it points to a separate Partners page that is not part of this document.

Sharing & Disclosure · Context

A separate Partners page lists who uses cookies on the Platform and their privacy policies

The policy points to a separate page for more information about the Partners that use cookies on the Platform, with links to their own privacy policies. The Partners and what their policies say are on that page, not in this document.

Supporting quotations

You can find more information about the Partners that use cookies on the Platform and links to their own privacy policies here.

Qualifications & exceptions

• Reached through a link in the policy.

Not stated here

• The Partners page was not supplied, so the names of the Partners and the content of their privacy policies are unknown from this text.