Privacy Policy
Last updated: October 22, 2026
- Notice was last updated October 22, 2026, and an earlier version is linked Legal Rights & Agreement Rules
Uber Privacy Notice: Riders and Order Recipients
- Drivers and delivery people are covered by a separate Uber privacy notice Legal Rights & Agreement Rules
When you use Uber, you trust us with your personal data. We’re committed to keeping that trust. That starts with helping you understand our privacy practices.
- The notice describes what personal data Uber collects, how it is used and shared, and your choices Legal Rights & Agreement Rules
This notice describes the personal data (“data”) we collect, how it’s used and shared, and your choices regarding this data. We recommend that you read this along with our privacy overview, which highlights key points about our privacy practices.
- The notice describes what personal data Uber collects, how it is used and shared, and your choices Legal Rights & Agreement Rules
Uber Privacy Notice: Drivers and Delivery People
- Drivers and delivery people are covered by a separate Uber privacy notice Legal Rights & Agreement Rules
Previous version of the Privacy Notice
- Notice was last updated October 22, 2026, and an earlier version is linked Legal Rights & Agreement Rules
I. Overview
II. Data collections and uses
  A. The data we collect
  B. How we use data
  C. Core automated processes
  D. Cookies and related technologies
  E. Data sharing and disclosure
  F. Data retention and deletion
III. Choice and transparency
IV. Legal information
  A. Data controllers and Data Protection Officer
  B. Our legal bases for using your data
  C. Legal framework for data transfers
  D. Updates to this Privacy Notice
I. Overview
Scope
This notice applies when you use Uber’s apps or websites to request or receive products or services, including rides or deliveries.
- The notice applies when you use Uber apps or websites to request or receive products or services Legal Rights & Agreement Rules
This notice describes how we collect and use your data if you request or receive products or services through Uber’s apps or websites, except when you use Uber Freight, TrendyolGo App/website or Careem Rides.
- The notice applies when you use Uber apps or websites to request or receive products or services Legal Rights & Agreement Rules
- Uber Freight, TrendyolGo and Careem Rides are outside this notice Legal Rights & Agreement Rules
This notice specifically applies if you:
- A Rider is someone who requests or receives mobility services through their Uber account Legal Rights & Agreement Rules
Request or receive mobility services, including rides, via your Uber account (a “Rider”).
- A Rider is someone who requests or receives mobility services through their Uber account Legal Rights & Agreement Rules
Request or receive food, packages or other products and services for delivery, pickup or return, including via Uber Courier, your Uber Eats or Postmates account, or through the guest checkout features that allow you to access delivery or pickup services without creating and/or signing into your account (an “Order Recipient”).
- An Order Recipient requests or receives delivery, pickup or return services, including through guest checkout Legal Rights & Agreement Rules
Receive services through Uber’s apps or websites requested by others (a “Guest User”). This includes those who receive ride or delivery services ordered by Uber Health, Central, Uber Direct or Uber for Business customers (collectively, “Enterprise Customers”), or by friends, family members or other individual account owners, including via Uber Connect. This also includes those who receive Uber gift cards.
- A Guest User receives Uber services that someone else requested, including business, family and gift-card cases Legal Rights & Agreement Rules
This notice does not describe Uber’s collection and use of your data if you use Uber to provide (instead of request or receive) services through Uber’s app or websites, including as a driver or delivery person. Uber’s notice describing our collection and use of such data is available here. Those who use Uber to either request, receive or provide services are referred to as “users” in this notice.
- Service providers such as drivers are not covered here; “users” means requesters, receivers and providers Legal Rights & Agreement Rules
Our privacy practices are subject to applicable laws in the places in which we operate. The types of data processing that such laws require, allow, or prohibit vary globally. Therefore, if you travel across national, state or other geographic borders, Uber's data processing practices described in this notice may differ from those in your home country or territory.
- Practices depend on local law, so Uber’s data handling may differ when you travel; country notes follow Legal Rights & Agreement Rules
In addition, please note the following if you use Uber in:
- Practices depend on local law, so Uber’s data handling may differ when you travel; country notes follow Legal Rights & Agreement Rules
Argentina
- Argentina: complaints go to the Agency of Access to Public Information Legal Rights & Agreement Rules
The Agency of Access to Public Information, in its role of Regulating Body of Law 25.326, is responsible for receiving complaints and reports presented by any data subjects who believe their rights have been impacted by a violation of the local data protection regulation.
- Argentina: complaints go to the Agency of Access to Public Information Legal Rights & Agreement Rules
Australia
- Australia: you may contact Uber or the privacy regulator about Australian Privacy Principles compliance Legal Rights & Agreement Rules
You may contact Uber here regarding our compliance with the Australian Privacy Principles. Such contacts will be addressed by Uber’s customer service and/or relevant privacy teams within a reasonable timeframe. You may also contact the Office of the Australian Information Commissioner here with concerns regarding such compliance.
- Australia: you may contact Uber or the privacy regulator about Australian Privacy Principles compliance Legal Rights & Agreement Rules
Brazil
- Brazil: information on LGPD practices is in a separate document Legal Rights & Agreement Rules
Please go here for information regarding Uber’s privacy practices as relates to Brazil’s General Data Protection Law (Lei Geral de Proteção de Dados - LGPD).
- Brazil: information on LGPD practices is in a separate document Legal Rights & Agreement Rules
Colombia, Honduras and Jamaica
- Colombia, Honduras and Jamaica: “riders” and “drivers” are known as “lessees” and “lessors” Legal Rights & Agreement Rules
“Riders” and “drivers” as used in this notice are known respectively as “lessees” and “lessors.”
- Colombia, Honduras and Jamaica: “riders” and “drivers” are known as “lessees” and “lessors” Legal Rights & Agreement Rules
European Economic Area (“EEA”), United Kingdom (“UK”), and Switzerland
- In the EEA, UK and Switzerland Uber does not perform some listed collections and uses; they are marked with an asterisk Legal Rights & Agreement Rules
Due to data protection and other laws in these regions, including the European Union’s General Data Protection Regulation (“GDPR”), Uber does not perform some of the data collections and uses described in this notice in the EEA, UK or Switzerland. Such data collections and uses are indicated with an asterisk (*). If you use Uber outside of these regions, your data may be collected and used for the purposes indicated with an asterisk.
- In the EEA, UK and Switzerland Uber does not perform some listed collections and uses; they are marked with an asterisk Legal Rights & Agreement Rules
In addition, for users in Switzerland, Uber Switzerland GmbH (Stockerstrasse 33 8002 Zürich, Switzerland) is Uber’s appointed representative for purposes of the Federal Act on Data Protection and may be contacted here or by mail as relates to that act.
- Switzerland: Uber Switzerland GmbH is Uber’s appointed representative under the Federal Act on Data Protection Legal Rights & Agreement Rules
You also have the right to contact the data protection authority (“DPA”) in your country via the contact information listed here if you have concerns regarding our handling of your data.
- EEA, UK and Switzerland: you can contact your national data protection authority about Uber’s handling of your data Legal Rights & Agreement Rules
Kenya
- Kenya: you may contact Uber or the Data Protection Commissioner about rights under Kenya’s Data Protection Act of 2019 Legal Rights & Agreement Rules
You may contact Uber here with questions regarding Uber’s compliance with, or to request exercise of your rights under, Kenya’s Data Protection Act of 2019. You may also contact the Office of the Data Protection Commissioner here with concerns regarding such compliance or exercise of your rights.
- Kenya: you may contact Uber or the Data Protection Commissioner about rights under Kenya’s Data Protection Act of 2019 Legal Rights & Agreement Rules
Kingdom of Saudi Arabia
- Saudi Arabia: the PDPL applies and Uber Saudi Limited is the local representative of the data controller Legal Rights & Agreement Rules
The Saudi Personal Data Protection Law (PDPL) applies to our processing of personal data within the Kingdom of Saudi Arabia. In accordance with the PDPL, Uber Saudi Limited acts as the local representative of the data controller i.e. Uber Technologies Inc.
- Saudi Arabia: the PDPL applies and Uber Saudi Limited is the local representative of the data controller Legal Rights & Agreement Rules
You have the right to be informed, access, correct, or request the destruction of your personal data. You may also withdraw consent where applicable. Please refer to our Privacy Notice for further information about your rights.
- Saudi Arabia: rights to be informed, access, correct and request destruction, with a complaint route to SDAIA Legal Rights & Agreement Rules
To exercise these rights or contact Uber’s Data Protection Officer (DPO), please click here.
- Saudi Arabia: rights to be informed, access, correct and request destruction, with a complaint route to SDAIA Legal Rights & Agreement Rules
If you believe your data has been handled in violation of the PDPL, you have the right to lodge a complaint with the Saudi Data & Artificial Intelligence Authority (SDAIA) here.
- Saudi Arabia: rights to be informed, access, correct and request destruction, with a complaint route to SDAIA Legal Rights & Agreement Rules
If you have any questions, comments and requests related to the Privacy Notice, you may also contact Uber by mail to:
- Saudi Arabia: Privacy Notice questions can be sent by mail to Uber Saudi Limited or Uber Technologies, Inc. Legal Rights & Agreement Rules
- Local Office: Uber Saudi Limited, Building No. 6247, Al Olaya St., Al Muruj Dist., Riyadh 12281 - 2783, Kingdom of Saudi Arabia (Short Address: RHGA6247).
- Saudi Arabia: Privacy Notice questions can be sent by mail to Uber Saudi Limited or Uber Technologies, Inc. Legal Rights & Agreement Rules
- Global HQ: Uber Technologies, Inc., 1725 3rd Street, San Francisco, CA 94158.
- Saudi Arabia: Privacy Notice questions can be sent by mail to Uber Saudi Limited or Uber Technologies, Inc. Legal Rights & Agreement Rules
Mexico
- Mexico: Mexican law and Uber Money processing are covered in separate documents Legal Rights & Agreement Rules
Please go here for information regarding Uber’s privacy practices as relates to Mexico’s Personal Data Protection Law (Ley Federal de Protección de Datos Personales en Posesión de los Particulares), and here for information regarding Uber Money's processing of personal data.
- Mexico: Mexican law and Uber Money processing are covered in separate documents Legal Rights & Agreement Rules
Nigeria
- Nigeria: you may contact Uber or the Data Protection Commission about rights under the 2023 Act Legal Rights & Agreement Rules
You may contact Uber here regarding Uber’s compliance with, or to request exercise of your rights under Nigeria’s Data Protection Act of 2023. You may also contact the Nigeria Data Protection Commission here with concerns regarding such compliance.
- Nigeria: you may contact Uber or the Data Protection Commission about rights under the 2023 Act Legal Rights & Agreement Rules
Peru
- Peru: you may contact Uber, its Data Protection Officer, or the data controller by mail Legal Rights & Agreement Rules
You may contact Uber here to exercise your rights under Peruvian Data Protection Law or contact Uber's Data Protection Officer (DPO). You may also contact the data controller by mail at: Uber Technologies, Inc., 1725 3rd Street, San Francisco, CA 94158, United States.
- Peru: you may contact Uber, its Data Protection Officer, or the data controller by mail Legal Rights & Agreement Rules
Quebec, Canada
- Quebec: you may ask about automated decisions, request correction of related data, and ask for review by Uber personnel Legal Rights & Agreement Rules
You may contact Uber here with questions about Uber’s use of your data for purposes of automated decision making, including regarding the factors considered in connection with such decision, to request correction of any personal data relating to such decisions, and to request review of any such decisions by Uber personnel.
- Quebec: you may ask about automated decisions, request correction of related data, and ask for review by Uber personnel Legal Rights & Agreement Rules
South Korea
- South Korea: Uber does not perform some listed collections and uses, and a separate addendum covers Korean law Legal Rights & Agreement Rules
Uber does not perform some of the data collections and uses described in this notice in South Korea. Please go here for information regarding Uber’s privacy practices as relates to South Korea’s Personal Information Protection Act.
- South Korea: Uber does not perform some listed collections and uses, and a separate addendum covers Korean law Legal Rights & Agreement Rules
Taiwan
- Taiwan: cross-border transfer measures and a Payment Data Privacy Notice are in separate documents Legal Rights & Agreement Rules
Please see here for information on the measures adopted by Uber when conducting cross-border data transfers in accordance with Taiwan’s Personal Data Protection Act and its relevant regulations, as well as other related information.
- Taiwan: cross-border transfer measures and a Payment Data Privacy Notice are in separate documents Legal Rights & Agreement Rules
Please go here for information on the Taiwan Payment Data Privacy Notice, which describes how we collect, use and share your payments related personal data.
- Taiwan: cross-border transfer measures and a Payment Data Privacy Notice are in separate documents Legal Rights & Agreement Rules
Türkiye
- Türkiye: additional privacy information under the Turkish data protection law (KVKK) is in a separate document Legal Rights & Agreement Rules
Please go here for additional information regarding Uber's privacy practices in Türkiye and the processing of personal data under the Turkish Law on the Protection of Personal Data No. 6698 ("KVKK").
- Türkiye: additional privacy information under the Turkish data protection law (KVKK) is in a separate document Legal Rights & Agreement Rules
United States
- United States: state privacy law information, including the California Consumer Privacy Act, is on a separate page Legal Rights & Agreement Rules
Please go here for information regarding Uber’s privacy practices as relates to US state privacy laws, including the California Consumer Privacy Act. If you use Uber in Nevada or Washington, please go here for information regarding Uber’s practices as relates to collection and use of consumer health data under those states’ privacy laws.
- United States: state privacy law information, including the California Consumer Privacy Act, is on a separate page Legal Rights & Agreement Rules
- Nevada and Washington: consumer health data practices are described in a separate policy and notice Legal Rights & Agreement Rules
Please contact us here with any questions regarding our practices in a particular country or region.
- You can contact Uber with questions about its practices in a particular country or region Legal Rights & Agreement Rules
II. Data collections and uses
A. The data we collect
Uber collects data:
- Uber collects data you provide, data from your use of its services, and data from other sources Data Access & Collection
- That you provide
- Uber collects data you provide, data from your use of its services, and data from other sources Data Access & Collection
- When you use our services
- Uber collects data you provide, data from your use of its services, and data from other sources Data Access & Collection
- From other sources
- Uber collects data you provide, data from your use of its services, and data from other sources Data Access & Collection
Please go here for a summary of the data we collect and how we use it.
- Uber collects data you provide, data from your use of its services, and data from other sources Data Access & Collection
Uber collects the following data:
- Uber collects data you provide, data from your use of its services, and data from other sources Data Access & Collection
- Data you provide: This includes:
Data category
- Account information: Uber collects your address, contact details, name, login and password, payment method and more Data Access & Collection
Data types
- Account information: Uber collects your address, contact details, name, login and password, payment method and more Data Access & Collection
a. Account information. We collect data when you create or update your Uber account.
- Account information: Uber collects your address, contact details, name, login and password, payment method and more Data Access & Collection
- Address
- Contact info (i.e., email or phone number)
- First and last name
- Login name and password
- Phone number
- Payment method (including related payment verification information)
- Profile photo
- Settings (including accessibility settings) and preferences
- Uber partner loyalty program information
b. Demographic data. We collect demographic data if necessary to enable certain features. For example:
- Uber collects your date of birth or age to check eligibility for age-restricted products like teen accounts or alcohol Data Access & Collection
- We collect your date of birth and/or age to verify your eligibility to use age-restricted products or services, such as Uber for teens, or if you purchase alcohol, tobacco or cannabis products.
- We collect or infer your gender to enable Women Rider Preference, and for marketing and advertising.
- Age or date of birth
- Gender or inferred gender (using first name)
c. Identity verification information. This refers to the data that we collect to verify your account or identity. This may include biometric data that allows you to be identified based on your physical or biological characteristics. For example, biometric data is generated when we use facial verification technology to confirm that your account is not being used by anyone other than you, your age, or to prevent creation of fraudulent accounts.
- Identity verification: Uber may collect government ID, selfies and facial verification data, including biometric data Data Access & Collection
- Government-issued identification documents, such as driver’s licenses or passports (which may contain identification photos and numbers, expiration date, and demographics)
- User-submitted selfies
- Facial verification information
d. User content. This refers to the data that we collect when you:
- User content: Uber collects lists, reviews, photos, recordings and survey responses you submit Data Access & Collection
Use features that enable you to create Lists or reviews of restaurants or merchants.
- User content: Uber collects lists, reviews, photos, recordings and survey responses you submit Data Access & Collection
Upload photos and recordings (including those submitted for purposes of customer support).
- User content: Uber collects lists, reviews, photos, recordings and survey responses you submit Data Access & Collection
Provide ratings or feedback for drivers, delivery people, restaurants or merchants, or they provide feedback regarding you.
- Ratings and feedback you give, or that others give about you, are collected Data Access & Collection
Please go here for more information about how ratings provided by other users are determined and used.
- Ratings and feedback you give, or that others give about you, are collected Data Access & Collection
Respond to a survey.
- User content: Uber collects lists, reviews, photos, recordings and survey responses you submit Data Access & Collection
- Ratings or feedback
- Ratings and feedback you give, or that others give about you, are collected Data Access & Collection
- User created Lists or reviews of restaurants or merchants
- User content: Uber collects lists, reviews, photos, recordings and survey responses you submit Data Access & Collection
- Uploaded photos and audio or video recordings, including in-app audio recordings, and user generated content
- User content: Uber collects lists, reviews, photos, recordings and survey responses you submit Data Access & Collection
- Survey responses
- User content: Uber collects lists, reviews, photos, recordings and survey responses you submit Data Access & Collection
- Data collected when you use our services: This includes:
- Uber tracks your driver’s location during your trip and links it to your account Data Access & Collection
Data category
- Uber tracks your driver’s location during your trip and links it to your account Data Access & Collection
Data types
- Uber tracks your driver’s location during your trip and links it to your account Data Access & Collection
a. Location data. If you request a ride, we track your driver’s location during your trip and link that data to your account. This allows us to display where you are on your trip.
- Uber tracks your driver’s location during your trip and links it to your account Data Access & Collection
We also determine your approximate location and can determine your precise location if you allow us to do so through the settings on your phone. If you do, we will collect your precise location from the time you request a ride or order until the ride is finished or your order is delivered. We also collect such data when you have the Uber app open on your phone’s screen.
- Uber determines your approximate location, and your precise location if you allow it in your phone settings Data Access & Collection
You can use Uber without letting us collect your precise location. However, it may be less convenient for you, including because you will have to type your location into your phone instead of allowing us to detect it for you.
- You can use Uber without letting it collect your precise location, but it may be less convenient Data Access & Collection
See “Choice and transparency” section below for information on how to control whether Uber may collect your precise location data.
- You can use Uber without letting it collect your precise location, but it may be less convenient Data Access & Collection
- Approximate location
- Precise location
b. Trip/order information. This refers to the details we collect about your trip or order, including orders placed via guest checkout features.
- Trip and order records include payment information, proof of delivery and special instructions, even for guest checkout Data Access & Collection
- Payment information (including amount charged and payment method)
- Proof of delivery (including photo or signature)
- Special instructions, allergies or food preferences
- Statistics derived from past trip/order information, such as
- Averages, such as average order size
- Cancellation rates
- Total trips/orders
- Trip or order details, including
- Date and time
- Requested pickup and dropoff addresses
- Distance traveled
- Restaurant or merchant name and location
- Items ordered
- Order value
- Tax ID (where required by local regulations)
c. Usage data. This refers to data about how you interact with Uber’s apps and websites.
- Usage data: crashes, access times, pages viewed, search history and ad-campaign interactions are collected Data Access & Collection
- App crashes and other system activity
- Access dates and times
- App features or pages viewed
- Uber search history
- Data regarding your interactions with marketing and advertising campaigns
d. Device data. This refers to data about the device(s) you use to access Uber.
- Device data: advertising IDs, IP address, motion data, hardware, operating system and network details are collected Data Access & Collection
- Advertising identifiers
- Browser type
- Device motion data
- Device IP address or other unique device identifiers
- Hardware models
- Mobile network data
- Operating systems and versions
- Preferred languages
e. Communications data. This refers to the data we collect when you (i) contact Uber for customer support, to report a safety concern, or other inquiries and (ii) communicate with drivers and delivery people through Uber’s apps.
- Communications data: support contacts and driver messages, including call recordings and chat logs, are collected Data Access & Collection
- Communication type (phone or text message)
- Content (including audio recordings, recordings of phone calls, call transcripts, and chat logs)
- Date and time
f. In-Vehicle Recordings. If you take a ride in an autonomous vehicle, we will collect videos of you taken by in-cabin cameras. We may also collect audio recordings, such as when you contact Uber during a trip for customer support purposes.
- In autonomous vehicles, in-cabin cameras record video of you, and audio may be recorded too Data Access & Collection
- Visual and/or audio recordings
- In autonomous vehicles, in-cabin cameras record video of you, and audio may be recorded too Data Access & Collection
- Data from other sources: These include:
- Uber also receives data about you from other sources Data Access & Collection
Data category
- Uber also receives data about you from other sources Data Access & Collection
Data types
- Uber also receives data about you from other sources Data Access & Collection
a. Law enforcement officials, public health officials and other government authorities.
- Government and law enforcement sources can give Uber your name, contact details and investigation information Data Access & Collection
- Name
- Contact info
- Information relating to law enforcement, health or other investigations
b. Marketing partners, advertisers, and service providers. This includes banks in connection with cash back programs,* and data resellers.*
- Marketing partners, advertisers and data resellers can give Uber usage, contact, device and enrichment data about you Linking & Identification
- Usage data, including your engagement with marketing and advertising campaigns
- Contact
- Device
- Enrichment data such as demographics (age range, household income range, gender), general interests and lifestyle, general purchasing behavior, viewing preferences and streaming habits.*
c. Service providers who help us verify your identity or detect fraud.
- Identity and fraud service providers can give Uber known-person checks, contact info, birth date, carrier data and IDs Linking & Identification
- Confirmation of whether your account information relates to known persons
- Name
- Contact info
- Date of birth
- Information relating to the wireless carrier associated with your phone, such as carrier name and network type
- Government-issued identification documents such as driver’s licenses or passports, and related information (such as identification numbers, expiration date, and demographics)
d. Uber account owners. This refers to Uber account owners who request services for you (such as friends or family members), or who enable you to request services through their accounts (such as Enterprise Customers).
- Account owners who order for you or share their account can give Uber your name, contact info, location and trip details Linking & Identification
- Name
- Contact info
- Location
- Trip/order info
e. Uber business partners (account creation and access, and APIs). Uber may receive your data from business partners through which you create or access your Uber account, such as payment providers, social media services, loyalty program partners, or apps or websites that use Uber’s APIs or whose APIs Uber uses.
- Business partners you use to create or access your Uber account can give Uber data that varies by partner Linking & Identification
Varies depending on the business partner you use to create or access your Uber account, or the API used.
- Business partners you use to create or access your Uber account can give Uber data that varies by partner Linking & Identification
f. Uber business partners (debit or credit cards). Uber may receive your data from business partners in connection with debit or credit cards issued by a financial institution in partnership with Uber to the extent disclosed in the terms and conditions for the card.
- Partners behind Uber-linked debit or credit cards can give Uber your card activity information Linking & Identification
- Debit or credit card activity information
- Partners behind Uber-linked debit or credit cards can give Uber your card activity information Linking & Identification
g. Users or others providing information in connection with customer support issues, claims or disputes.
- Customer support issues can bring in your name and evidence about you, including dashcam and Record My Ride video Linking & Identification
- Name
- Evidence relating to accidents, conflicts, claims or disputes (which may include photos or recordings of you, including dashcam footage and videos that Drivers submit via the Record My Ride feature or video recordings shared by fleet partners)
h. Users participating in Uber’s referral programs. For example, if you are referred to Uber by another user, we receive your data from that user.
- If another user refers you to Uber, Uber receives your contact info and name from that user Linking & Identification
- Contact info
- If another user refers you to Uber, Uber receives your contact info and name from that user Linking & Identification
- First and last name
- If another user refers you to Uber, Uber receives your contact info and name from that user Linking & Identification
B. How we use data
Uber uses data to enable reliable and convenient transportation, delivery, and other products and services. We also use data:
- Uber uses data to run its services, and also for safety, marketing, communications, support, research and legal needs Use & Processing
- To enhance the safety and security of our users and services, and to prevent and detect fraud
- For marketing and advertising
- To enable communications between users
- For customer support
- For research and development
- To send non-marketing communications to users
- In connection with legal proceedings
- Uber also uses data in connection with legal proceedings Legal Rights & Agreement Rules
- To provide our services. Uber uses data to provide, personalize, maintain, and improve our products and services.
Data uses
- Uber uses data to provide, personalize, maintain and improve its products and services Use & Processing
Data used includes
- Uber uses data to provide, personalize, maintain and improve its products and services Use & Processing
a. Creating and updating your account
- Account
- Demographics
- Location
b. Enabling services and features. This includes:
- Enabling services and features uses account, other-source, demographic, device and rating data Use & Processing
- Enabling navigation to pickups and dropoffs, calculating ETAs and tracking the progress of rides or deliveries
- Matching you with available drivers or delivery people when you request transportation or deliveries
- Enabling features that involve data sharing, such as ETA sharing and fare splitting
- Enabling accessibility features
- Enabling features that involve account linking, such as linking with Uber partners’ loyalty programs
- Facilitating and optimizing rental car reservations, pickup and dropoff through Uber Rent
- Account
- Data from other sources
- Demographics
- Device
- Ratings
c. Calculating rider/recipient prices and driver/delivery person fares.
- Calculating rider and recipient prices and driver and delivery fares uses location and trip or order data Charges & Financial Obligations
- Location
- Calculating rider and recipient prices and driver and delivery fares uses location and trip or order data Charges & Financial Obligations
- Trip/order
- Calculating rider and recipient prices and driver and delivery fares uses location and trip or order data Charges & Financial Obligations
d. Processing payments and enabling payment and e-money products such as Uber Money.
- Processing payments and e-money products such as Uber Money uses account, other-source, demographic and trip data Charges & Financial Obligations
- Account
- Processing payments and e-money products such as Uber Money uses account, other-source, demographic and trip data Charges & Financial Obligations
- Data from other sources
- Processing payments and e-money products such as Uber Money uses account, other-source, demographic and trip data Charges & Financial Obligations
- Demographics
- Processing payments and e-money products such as Uber Money uses account, other-source, demographic and trip data Charges & Financial Obligations
- Trip/order
- Processing payments and e-money products such as Uber Money uses account, other-source, demographic and trip data Charges & Financial Obligations
e. Personalizing your account. For example, we may present you with personalized restaurant or food recommendations, or trip suggestions, based on your prior orders, trips and delivery location.
- Personalizing your account, such as restaurant or trip suggestions, uses account, device, location, trip and usage data Use & Processing
- Account
- Device
- Location
- Trip/order
- Usage
f. Providing you with trip or delivery updates and generating receipts.
- Trip or delivery updates, receipts and notices of changes to terms, services or policies use account and trip data Use & Processing
- Account
- Trip/order
g. Informing you of changes to our terms, services, or policies.
- Trip or delivery updates, receipts and notices of changes to terms, services or policies use account and trip data Use & Processing
- Account
- Trip/order
h. Performing necessary operations to maintain our services, including to troubleshoot software bugs and operational problems.
- Account
- Device
- Usage
- For safety, security, and fraud prevention and detection. We use data to help maintain the safety and security of our services and users.
- Uber uses data for safety, security, and fraud prevention and detection Security & Safeguards
Data uses
- Uber uses data for safety, security, and fraud prevention and detection Security & Safeguards
Data used includes
- Uber uses data for safety, security, and fraud prevention and detection Security & Safeguards
a. Verifying your account, identity or compliance with safety requirements. This includes:
- Uber verifies your identity from signup details alongside third-party identity and fraud-prevention databases Security & Safeguards
- Verifying that you are who you say you are by using the account information you provide during signup (such as name, contact information, date of birth or payment information) alongside insights from identity and fraud prevention third-party databases
- Verifying your age and that your account is being used by you and not someone else by:
- Collecting your ID number and/or a photo of your ID, and completing a verification to confirm that the ID is valid, unaltered and that no other account is associated with that document*
- Collecting a real-time selfie that we compare against the photo on your ID or your profile photo to confirm that the photos are of the the same person*
- Verifying your identity and/or age by collecting a photo of your ID when you rent a bike or scooter, receive delivery of age-restricted items like alcohol, tobacco or cannabis, or use products like Uber Rent and Uber Connect
- Verifying, when you rent a bike or scooter through Uber, that you are wearing a helmet, or other mandatory safety gear, by collecting a real-time selfie and using object verification technology
- Verifying your eligibility to subscribe to an Uber One for Students membership
- Uber checks eligibility for an Uber One for Students membership as part of account verification Account & Service Control
- Account
- Data from other sources (third-party databases)
- Demographics
- Identity verification
- In-vehicle recordings
- User content
b. Preventing, detecting, and combating fraud, including by Guest Users.
- Uber uses many data categories to prevent, detect and combat fraud, including fraud by Guest Users Security & Safeguards
- Account
- Communications between users
- Data from other sources (driver data)
- Demographics
- Device
- Identity verification
- Location
- Trip/order
- Usage
c. Predicting and helping avoid pairings of users that may result in increased risk of conflict,* or where one user has previously given the other a low (for instance, one star) rating.
- Uber uses data to predict and avoid pairings with a higher risk of conflict or a prior low rating Use & Processing
- Account
- Trip/order (including cancellation rates)
- Usage
- User content (ratings and reported incidents)
d. Providing live support from safety experts during trips or deliveries.
- Live support from safety experts during trips or deliveries uses account, location, trip and user content data Security & Safeguards
- Account (phone, user name, vehicle details)
- Location
- Trip/order
- User content
e. Enforcing Uber’s Terms and Conditions, Community Guidelines, and other policies and standards that are communicated to you.
- Enforcing Uber’s terms, guidelines and policies uses nine data categories, including communications and recordings Use & Processing
- Account
- Communications
- Data from other sources (driver data)
- Device
- Identity verification
- In-vehicle recordings
- Location
- Trip/order
- Usage
- For marketing and advertising. Uber uses data (except Guest Users’ data) to market its services, and those of Uber partners.
Data uses
- Uber uses data, except Guest Users’ data, to market its own services and those of Uber partners Use & Processing
Data used includes
- Uber uses data, except Guest Users’ data, to market its own services and those of Uber partners Use & Processing
a. Personalizing marketing and ads relating to Uber products and services, and those offered by other companies. For example, Uber may:
- Uber uses your data to understand your interests and personalize marketing, push notifications and promotions Use & Processing
- Use your personal data to understand your interests, preferences, or characteristics about you, and personalize ads we show you.
- Send push notifications suggesting your favorite destinations or merchants, or in-app messages offering discounts or promotions for products or merchants similar to those you’ve previously ordered.
- Display personalized ads on Uber or other companies’ apps or websites. To do this, Uber builds groups, or audiences, based on your interests, preferences, or characteristics, and prioritizes what ad to show you based on what audience our advertisers want to reach.
- Personalize sponsored listings, discounts or promotions for restaurants and merchants available on Uber.
- Account
- Data from other sources
- Demographics (including inferred gender)
- Device
- Location
- Trip/order
- Usage
b. Displaying ads that are targeted based on data about your current trip or delivery request, including time of request and services requested. For example, if you request a trip to a supermarket, we may display in-app ads for third-party products that may be available at that supermarket.
- Uber may show ads targeted to your current trip or delivery request, such as third-party products near your destination Use & Processing
- Account
- Data from other sources
- Demographics (including inferred gender)
- Device
- Location
- Trip/order info
- Usage
c. Measuring the effectiveness of marketing and ads, and optimizing our advertising and marketing campaigns. For example, Uber may:
- Uber uses data to attribute your usage to marketing campaigns and to show advertisers how their ads performed Use & Processing
- Use your data to determine whether your usage of our apps and websites can be attributed to specific marketing campaigns about Uber products and services.
- Use data about your interaction with ads to help our advertisers understand the performance of their ad campaigns served by Uber.
- Account
- Device
- Usage
- To enable communications between users.
Data uses
- Uber uses account, device and usage data to enable communications between users, such as drivers, riders and merchants Use & Processing
Data used includes
- Uber uses account, device and usage data to enable communications between users, such as drivers, riders and merchants Use & Processing
For example, a driver may message or call you to confirm a pickup location, you may call a driver to retrieve a lost item, or a restaurant or delivery person may contact you with information about your order.
- Uber uses account, device and usage data to enable communications between users, such as drivers, riders and merchants Use & Processing
- Account
- Device
- Usage
- For customer support.
Data uses
- Customer support uses ten data categories to investigate concerns, improve support and find research participants Use & Processing
Data used includes
- Customer support uses ten data categories to investigate concerns, improve support and find research participants Use & Processing
This includes investigating and addressing user concerns, including investigating user reported misconduct (such as inappropriate messages or fraud), monitoring and improving our customer support responses and processes, and identifying potential participants in research studies relating to customer support issues. Uber may use GenAI tools for these purposes.
- Customer support uses ten data categories to investigate concerns, improve support and find research participants Use & Processing
- Uber may use generative AI tools for customer support purposes Use & Processing
- Account
- Communications
- Device
- Identity verification info
- Data from other sources
- Location
- Usage
- User content
- Trip/order
- In-vehicle recordings
- For research and development.
Data uses
- Uber uses data from eleven categories for research and development, including training machine learning models Use & Processing
Data used includes
- Uber uses data from eleven categories for research and development, including training machine learning models Use & Processing
We use data for analysis, research and product development, including training machine learning models. This helps us make our services more convenient and easy to use, enhance the safety and security of our services, and develop new services and features.
- Uber uses data from eleven categories for research and development, including training machine learning models Use & Processing
- Account
- Communications
- Data from other sources
- Demographics
- Device
- Identity verification
- Location
- Usage
- User content
- Trip/order
- In-vehicle recordings
- For non-marketing communications.
Data uses
- Uber uses account and location data to send surveys and notices about elections, ballots and other political processes Use & Processing
Data used includes
- Uber uses account and location data to send surveys and notices about elections, ballots and other political processes Use & Processing
This includes surveys and communications regarding elections, ballots, referenda and other political processes that relate to our services. For example, we may notify you of ballot measures or pending legislation relating to Uber’s services where you live.
- Uber uses account and location data to send surveys and notices about elections, ballots and other political processes Use & Processing
- Account
- Location
- For legal proceedings and requirements.
- Uber uses data to handle claims, comply with laws, licenses and insurance policies, and respond to legal process Legal Rights & Agreement Rules
Data uses
- Uber uses data to handle claims, comply with laws, licenses and insurance policies, and respond to legal process Legal Rights & Agreement Rules
Data used includes
- Uber uses data to handle claims, comply with laws, licenses and insurance policies, and respond to legal process Legal Rights & Agreement Rules
We use data to investigate or address claims or disputes relating to use of Uber’s services; to satisfy requirements under and/or for purposes of compliance with, applicable laws, regulations, operating licenses, agreements or insurance policies; or pursuant to legal process or governmental request, including from law enforcement.
- Uber uses data to handle claims, comply with laws, licenses and insurance policies, and respond to legal process Legal Rights & Agreement Rules
- Account
- Legal and compliance uses can draw on all eleven data categories, including in-vehicle recordings Legal Rights & Agreement Rules
- Communications
- Legal and compliance uses can draw on all eleven data categories, including in-vehicle recordings Legal Rights & Agreement Rules
- Data from other sources
- Legal and compliance uses can draw on all eleven data categories, including in-vehicle recordings Legal Rights & Agreement Rules
- Demographics
- Legal and compliance uses can draw on all eleven data categories, including in-vehicle recordings Legal Rights & Agreement Rules
- Device
- Legal and compliance uses can draw on all eleven data categories, including in-vehicle recordings Legal Rights & Agreement Rules
- Identity verification
- Legal and compliance uses can draw on all eleven data categories, including in-vehicle recordings Legal Rights & Agreement Rules
- Location
- Legal and compliance uses can draw on all eleven data categories, including in-vehicle recordings Legal Rights & Agreement Rules
- Usage
- Legal and compliance uses can draw on all eleven data categories, including in-vehicle recordings Legal Rights & Agreement Rules
- User content
- Legal and compliance uses can draw on all eleven data categories, including in-vehicle recordings Legal Rights & Agreement Rules
- Trip/order
- Legal and compliance uses can draw on all eleven data categories, including in-vehicle recordings Legal Rights & Agreement Rules
- In-vehicle recordings
- Legal and compliance uses can draw on all eleven data categories, including in-vehicle recordings Legal Rights & Agreement Rules
C. Core automated processes
Uber uses automated processes to enable certain parts of our products and services, including functions essential for service delivery and user safety such as matching, pricing and fraud prevention and detection.
- Uber relies on automated processes for matching, pricing and fraud prevention and detection Use & Processing
Uber relies on automated processes to enable essential parts of our services, including matching (pairing users requesting and providing transportation and/or delivery services), pricing (calculating the amount owed for such services) and fraud detection and prevention. These processes allow Uber to provide a seamless, and safe, experience to millions of users globally every day.
- Uber relies on automated processes for matching, pricing and fraud prevention and detection Use & Processing
This section describes how automated matching, pricing, and fraud prevention and detection processes work, including how they impact your Uber experience and the personal and non-personal data used to enable these processes.
- Uber relies on automated processes for matching, pricing and fraud prevention and detection Use & Processing
You may contact Uber here if you have questions or concerns regarding these processes.
- Uber relies on automated processes for matching, pricing and fraud prevention and detection Use & Processing
- Matching
Uber uses algorithms to efficiently match you with drivers or delivery people. This helps us minimize wait times for you and enable efficiency for drivers and delivery people.
- Matching: Uber uses algorithms to pair you with drivers or delivery people when you request a trip or delivery Use & Processing
The matching process is triggered when you request transportation or deliveries. Our algorithms then evaluate various factors to determine the best match, including your location, requested destination, the proximity and availability of drivers or delivery people, traffic conditions, and historical data (including, in some markets, whether you and a driver have previously reported having negative experiences with each other).
- Matching weighs location, destination, driver availability, traffic and, in some markets, past negative experiences Use & Processing
The trip or delivery request is then communicated to the driver/delivery person matched through this process. Once a trip or order is accepted, we send confirmation of the match to you and the driver/delivery person.
- Matching: Uber uses algorithms to pair you with drivers or delivery people when you request a trip or delivery Use & Processing
We are constantly refining our matching process to provide the best experience to all users on our platform and may consider different factors depending on the location where you use Uber.
- Matching weighs location, destination, driver availability, traffic and, in some markets, past negative experiences Use & Processing
Additional information on Uber’s matching process is available here.
- Matching: Uber uses algorithms to pair you with drivers or delivery people when you request a trip or delivery Use & Processing
- Pricing
- Pricing: algorithms set your price from service type, location, distance, driver availability, time of day and traffic Charges & Financial Obligations
When you request transportation or a delivery, Uber uses algorithms to determine the price you pay based on a variety of factors, including:
- Pricing: algorithms set your price from service type, location, distance, driver availability, time of day and traffic Charges & Financial Obligations
- Trip/order Information, including the type of service you request (for instance, UberX, UberXL, Uber Black), restaurant or merchant name and location, and order value
- Pricing: algorithms set your price from service type, location, distance, driver availability, time of day and traffic Charges & Financial Obligations
- Your location
- Pricing: algorithms set your price from service type, location, distance, driver availability, time of day and traffic Charges & Financial Obligations
- Estimated time and distance to destination
- Pricing: algorithms set your price from service type, location, distance, driver availability, time of day and traffic Charges & Financial Obligations
- Availability and proximity of drivers or delivery people
- Pricing: algorithms set your price from service type, location, distance, driver availability, time of day and traffic Charges & Financial Obligations
- Time of day
- Pricing: algorithms set your price from service type, location, distance, driver availability, time of day and traffic Charges & Financial Obligations
- Traffic conditions
- Pricing: algorithms set your price from service type, location, distance, driver availability, time of day and traffic Charges & Financial Obligations
- Historical data such as traffic patterns and seasonal trends
- Pricing: algorithms set your price from service type, location, distance, driver availability, time of day and traffic Charges & Financial Obligations
Your price may also vary depending on tolls or surcharges incurred, tips, discounts, promotions and subscriptions, and route-based adjustments.
- Your price may also change with tolls, surcharges, tips, discounts, promotions, subscriptions and route adjustments Charges & Financial Obligations
The price may also vary depending on surge pricing, which automatically goes into effect when there are more Riders in a given area than available drivers. This encourages more drivers to serve the busy area over time and shifts Rider demand, to maintain reliability and restore balance.
- Surge pricing automatically applies when more Riders are in an area than available drivers Charges & Financial Obligations
Additional information on Uber’s pricing process is available here.
- Pricing: algorithms set your price from service type, location, distance, driver availability, time of day and traffic Charges & Financial Obligations
- Fraud prevention and detection
Uber uses algorithms to prevent and detect fraud against Uber or our users. This includes efforts to monitor for account takeovers, suspicious user behaviors, and unauthorized access attempts, including by third-party aggregators.
- Fraud detection: Uber monitors location, payment information and usage in real time against historical data Security & Safeguards
These tools look for patterns that may indicate fraudulent behavior, such as those that vary significantly from typical user behavior. To do this, Uber performs real-time monitoring of information collected from or generated by users, including location data, payment information, and Uber usage. We also examine historical data and compare it against real-time data to help detect suspicious behavior.
- Fraud detection: Uber monitors location, payment information and usage in real time against historical data Security & Safeguards
Uber may limit your access to its services, or require that you undertake a particular action such as verifying your identity before allowing such access, if it detects potential fraudulent activity.
- If Uber detects potential fraud it may limit your access or require you to verify your identity first Security & Safeguards
You may contact Uber customer support here if you have questions or concerns about these processes.
- If Uber detects potential fraud it may limit your access or require you to verify your identity first Security & Safeguards
D. Cookies and related technologies
Uber and its partners use cookies and other online identifiers on our apps, websites, emails and online ads for purposes described in this notice and Uber’s Cookie Notice.
- Uber and its partners use cookies and other online identifiers on apps, websites, emails and online ads Data Access & Collection
Cookies are small text files that are stored on browsers or devices by websites, apps, online media and ads. Uber uses cookies and similar technologies for purposes such as:
- Cookies and similar tools authenticate users, remember settings, gauge popularity and deliver and measure ads Data Access & Collection
- Authenticating users
- Remembering user preferences and settings
- Determining the popularity of content
- Delivering and measuring the effectiveness of advertising campaigns
- Analyzing site traffic and trends, and generally understanding the online behaviors and interests of people who interact with our services
We may also allow others to provide audience measurement and analytics services for us, to serve ads on our behalf across the internet or for other companies’ products and services on our apps, and to track and report on the performance of those ads. These entities may use cookies, web beacons, SDKs and other technologies to identify the devices used by visitors to our websites, as well as when they visit other online sites and services.
- Others may measure audiences and serve ads for Uber, using cookies and SDKs to recognize devices across sites Sharing & Disclosure
Please see our Cookie Notice for more information regarding the use of cookies and other technologies described in this section.
- For more on cookies and similar technologies, the notice refers to a separate Cookie Notice Data Access & Collection
E. Data sharing and disclosure
We share your data with other users where necessary to provide our services or features, at your request, or with your consent. We also share data with our affiliates, subsidiaries, service providers and partners, for legal reasons, or in connection with claims or disputes.
- Uber shares data with users, affiliates, service providers and partners, for legal reasons, and in claims or disputes Sharing & Disclosure
Uber may share data:
- Uber shares data with users, affiliates, service providers and partners, for legal reasons, and in claims or disputes Sharing & Disclosure
- With other users
This may include sharing data with:
- Uber shares data with users, affiliates, service providers and partners, for legal reasons, and in claims or disputes Sharing & Disclosure
Recipient
- Your driver receives your account data, first name, rating, pickup and dropoff locations, and settings Sharing & Disclosure
Data shared
- Your driver receives your account data, first name, rating, pickup and dropoff locations, and settings Sharing & Disclosure
Your driver
- Your driver receives your account data, first name, rating, pickup and dropoff locations, and settings Sharing & Disclosure
- Account
- First name
- Rating
- Pickup and/or dropoff locations
- Settings (including accessibility settings) and preferences
Other Riders during shared rides or gift recipients
- Other Riders in shared rides, and gift recipients, receive your account data and first name Sharing & Disclosure
- Account
- First name
Restaurants/merchants you order from, and your delivery person
- Restaurants, merchants and delivery people receive order, address, instruction, feedback and photo data Sharing & Disclosure
- Account
- Name
- Order info
- Delivery address (including with restaurants/merchants that use their own delivery people to fulfill your order)
- Items ordered (which may include drug prescriptions)
- Special instructions, allergies or food preferences
- User content
- Feedback
- Photos submitted for purposes of customer support
- Ratings
The owner of any Uber account you use. This includes if you use a Senior account, an Uber for teens account, or any account linked to a Family profile. This also includes if you request or receive a ride or delivery service as a Guest User.
- The owner of an account you use, including Senior, teen, Family or Guest User cases, receives your account and trip data Sharing & Disclosure
In addition, if you create an account using an email address affiliated with an Uber for Business account owner (i.e., your employer), we may share your account data (such as name and email address) with such account owner, to help you expense trips or orders to that Uber for Business account.* We may also share information with that account owner about issues involving your trip, such as safety incidents or complaints.
- With an employer-linked email, Uber may share account data and trip issues with that Uber for Business owner Sharing & Disclosure
- Account
- Trip/order
Other recipients in your group order
- Other recipients in your group order receive your account data, first name, order info, items and special instructions Sharing & Disclosure
- Account
- First name
- Order info
- Items ordered
- Special instructions or allergies information
People who refer you to Uber. We may share your data as necessary to determine their referral bonus
- Uber may share your trip or order data and trip count with your referrer to determine their referral bonus Sharing & Disclosure
- Trip/order
- Trip count
Other Uber Eats users. We share your data if you post a review of a restaurant or create a List of your favorite restaurants on Uber Eats and set sharing of the List to “Public.”
- If you post an Uber Eats review or set a List to Public, other Uber Eats users receive your data and content Sharing & Disclosure
- Account
- First name
- User content
- User created Lists or reviews
- Upon request or with your consent
This may include sharing data with:
- Uber shares data with other users when you use features that share your ETA and location or split your fare Sharing & Disclosure
Recipient
- Uber shares data with other users when you use features that share your ETA and location or split your fare Sharing & Disclosure
Data shared
- Uber shares data with other users when you use features that share your ETA and location or split your fare Sharing & Disclosure
Users with whom you use data-sharing features. This includes features that allow you to share your ETA and location, or split your fare.
- Uber shares data with other users when you use features that share your ETA and location or split your fare Sharing & Disclosure
Depending on the feature used, may include:
- Uber shares data with other users when you use features that share your ETA and location or split your fare Sharing & Disclosure
- Account
- Location
- Trip/order
Uber business partners. We share data with companies whose apps or websites you access through Uber, including for purposes of promotions, contests or specialized services.
- Uber shares account, device and trip data with companies whose apps or websites you access through Uber Sharing & Disclosure
Depending on the app or website you access through Uber, and for what purpose, may include:
- Uber shares account, device and trip data with companies whose apps or websites you access through Uber Sharing & Disclosure
- Account
- Device
- Trip/order
Emergency services. We enable you to share your data with police, fire, and ambulance services in the event of an emergency or after certain incidents.
- Uber lets you share your name, phone, location and trip data with police, fire and ambulance services in an emergency Sharing & Disclosure
For more information, please go to the “Choice and transparency” and “Emergency data sharing” sections below.
- Uber lets you share your name, phone, location and trip data with police, fire and ambulance services in an emergency Sharing & Disclosure
- Account
- Name
- Phone number
- Location
- Trip/order
- Requested pickup/dropoff
Insurance companies. If you are involved in an incident, or report or submit a claim to an insurance company relating to Uber’s services, Uber will share data with that insurance company for the purpose of adjusting or handling that claim.
- Uber will share data with an insurance company for claims relating to an incident or Uber’s services Sharing & Disclosure
Data necessary to adjust or handle the claim, which may include:
- Uber will share data with an insurance company for claims relating to an incident or Uber’s services Sharing & Disclosure
- Account
- Communications
- Device
- Location
- Trip/order
- Usage
- User content
Merchants or restaurants. If you create or add a restaurant or merchant loyalty membership number to your user account, we share that data with the restaurant/merchant when you place an order with them.
- If you add a loyalty membership number to your account, Uber shares it with that merchant when you order Sharing & Disclosure
We also enable you to share your name, contact details and order info with restaurants or merchants to receive marketing communications from them.
- You can have Uber share your name, contact details and order info with merchants so they can send you marketing Sharing & Disclosure
- Account
- Contact
- Delivery address
- First and last name
- Restaurant/merchant loyalty membership info
- Order
- With Uber service providers and business partners
These include the third parties, or categories of third parties, listed below.
- Uber shares data with service providers and business partners in the categories listed Sharing & Disclosure
Accountants, consultants, lawyers, and other professional service providers.
- Uber shares data with service providers and business partners in the categories listed Sharing & Disclosure
Ad and marketing partners and providers, including ad and marketing publishers (such as social media platforms), ad networks and advertisers, third-party data providers, ad technology vendors, measurement and analytics providers, and other service providers. Uber uses these vendors to reach or better understand current and potential users of Uber services or of our advertising partners, and measure and improve ad effectiveness. For example, we share audience lists with ad and marketing publishers in which users are identified by limited data points (e.g., mobile advertising ID, hashed email, name) and grouped based on inferred interests and characteristics. Uber instructs ad and marketing publishers to target these groups, or audiences, with ads.
- Uber shares audience lists with ad publishers, identifying users by mobile advertising ID, hashed email or name Sharing & Disclosure
Uber will not sell or share your phone number with any third party to send you marketing or promotional text messages. Specifically, text messaging originator opt-in data and consent will not be shared with any third parties. This excludes service providers who assist us solely in executing and delivering our own text messaging services.
- Uber will not sell or share your phone number with third parties to send you marketing texts Sharing & Disclosure
Ad intermediaries, such as Criteo, GoogleGoogle, Rokt, The Trade Desk, TripleLift and others. We share data - including advertising or device identifier, hashed email address, approximate location, current trip or order information, and ad interaction data - with these intermediaries to enable their services and for such other purposes as are disclosed in their privacy notices. You may opt out from ad personalization here. For more information regarding these intermediaries’ privacy practices, including how to submit requests to them relating to their handling of personal data, please go to their privacy notices linked above.
- Uber shares advertising IDs, hashed email, approximate location and trip or order data with ad intermediaries Sharing & Disclosure
Cloud storage providers.
- Uber shares data with service providers and business partners in the categories listed Sharing & Disclosure
Customer support platform and service providers.
- Uber shares data with service providers and business partners in the categories listed Sharing & Disclosure
Google, in connection with the use of Google Maps in Uber’s apps.
- Uber shares data with Google in connection with Google Maps in its apps Sharing & Disclosure
Identity verification and risk solutions providers.
- Uber shares data with service providers and business partners in the categories listed Sharing & Disclosure
Payment processors and facilitators, including PayPalPayPal and Hyperwallet.
- Uber shares data with payment processors and facilitators, including PayPal and Hyperwallet Sharing & Disclosure
Research partners, including those performing surveys or research projects in partnership with Uber or on Uber’s behalf.
- Uber shares data with service providers and business partners in the categories listed Sharing & Disclosure
Social media companies, including MetaMeta and TikTokTikTok
, in connection with Uber’s use of their tools in Uber’s apps and websites.
- Uber shares data with social media companies such as Meta and TikTok when it uses their tools in its apps and websites Sharing & Disclosure
Service providers that assist Uber to enhance the safety and security of Uber apps and services.
- Uber shares data with service providers and business partners in the categories listed Sharing & Disclosure
Service providers that provide us with artificial intelligence and machine learning tools and services.
- Uber shares data with service providers and business partners in the categories listed Sharing & Disclosure
Third-party service providers and partners that integrate with Uber’s apps, including providers of bikes and scooters such as Lime and Tembici, providers of delivery services, such as iFood, and providers of third-party mobile applications.
- Uber shares data with integrated app, fleet, rental and loyalty partners Sharing & Disclosure
Third-party vehicle suppliers (fleet and rental partners) and fleet depot operators.
- Uber shares data with integrated app, fleet, rental and loyalty partners Sharing & Disclosure
Loyalty program partners that provide points or rewards on eligible rides and Uber Eats orders according to their respective terms.
- Uber shares data with integrated app, fleet, rental and loyalty partners Sharing & Disclosure
Autonomous vehicle partners that provide rides or delivery services on Uber apps.
- Uber shares data with autonomous vehicle partners and depot operators, including vehicle location and status data Sharing & Disclosure
Autonomous vehicle fleet depot operators that assist with vehicle maintenance and fleet operations by accessing vehicles’ location and status data.
- Uber shares data with autonomous vehicle partners and depot operators, including vehicle location and status data Sharing & Disclosure
- With Uber subsidiaries and affiliates
We share data with our subsidiaries and affiliates to help us provide our services or conduct data processing on our behalf.
- Uber shares data with its subsidiaries and affiliates to help provide services or process data on its behalf Sharing & Disclosure
- For legal reasons or in the event of a claim or dispute
- Uber also shares data for legal reasons or in the event of a claim or dispute Sharing & Disclosure
Uber may share your data if we believe it’s required by applicable law, regulation, operating license or agreement, legal process or governmental request, insurance policy, or where the disclosure is otherwise appropriate due to safety or similar concerns.
- Uber may share your data if it believes law, legal process, a license or insurance policy requires it, or for safety Sharing & Disclosure
This includes sharing data with law enforcement officials, public health officials, other government authorities, insurance companies, third-party fleet partners, or other third parties as necessary to enforce our terms and conditions, user agreements, or other policies; to protect Uber’s rights or property or the rights, safety or property of others; or in the event of a claim or dispute relating to the use of our services. In the event of a dispute relating to use of another person’s credit card, we may be required by law to share a user’s data, including trip or order information, with the owner of that credit card.
- Uber may share data with authorities, insurers and fleet partners to enforce its terms or protect rights and safety Sharing & Disclosure
- In a dispute over someone else’s credit card, Uber may be required by law to share your trip data with its owner Sharing & Disclosure
For more information, please see Uber’s Guidelines for United States Law Enforcement and Guidelines for Third Party Data Requests and Service of Legal Documents.
- Uber points to separate law enforcement and third-party data request guidelines for more information Legal Rights & Agreement Rules
We may also share data with others in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or into another company.
- Uber may share data in a merger, asset sale, restructuring, financing or acquisition Sharing & Disclosure
F. Data retention and deletion
Uber retains your data for as long as necessary for the purposes described above. Users may request account deletion through the Uber apps and websites.
- Uber keeps data as long as necessary for the purposes described, and periods vary by data type and purpose Retention & Deletion
Uber retains your data for as long as necessary for the purposes described above. Those periods vary depending on the type of data, and the purposes for which we collect and maintain it.
- Uber keeps data as long as necessary for the purposes described, and periods vary by data type and purpose Retention & Deletion
For example, we retain your data:
- Example: Uber keeps account information such as name, email, phone and payment details while your account is open Retention & Deletion
- for as long as you maintain your Uber account (i.e., the life of your account) where it is necessary in order for Uber to provide its service. This includes account information, like your first and last name, email, phone number and payment information.
- for 7 years from collection (unless you first delete your Uber account) if necessary for purposes of Uber’s tax, insurance, legal or regulatory requirements; subject to Uber’s legitimate interests in defending against, or asserting, legal claims; or where necessary for purposes such as research and development.
- for only as long as required to enable specific services or features. For example, if you submit an image of your ID to verify your age for purposes of alcohol delivery where required by law, we delete such images within 48 hours unless longer retention is required by law.
The following table lists Uber’s retention practices with respect to categories of data described above. Uber may retain data for longer, or shorter, than the periods described below where required by law.
- Account, demographic and device data are kept for the life of your account Retention & Deletion
Data Category
- Account, demographic and device data are kept for the life of your account Retention & Deletion
Retention Period
- Account, demographic and device data are kept for the life of your account Retention & Deletion
Account
- Account, demographic and device data are kept for the life of your account Retention & Deletion
Life of account
- Account, demographic and device data are kept for the life of your account Retention & Deletion
Communications
- Communications, location, trip or order and usage data are kept for the sooner of account life or 7 years Retention & Deletion
The sooner of life of account or 7 years
- Communications, location, trip or order and usage data are kept for the sooner of account life or 7 years Retention & Deletion
Demographic
- Account, demographic and device data are kept for the life of your account Retention & Deletion
Life of account
- Account, demographic and device data are kept for the life of your account Retention & Deletion
Device
- Account, demographic and device data are kept for the life of your account Retention & Deletion
Life of account
- Account, demographic and device data are kept for the life of your account Retention & Deletion
Identity Verification
- Identity verification data: government IDs are kept 1 year and user-submitted selfies 3 years Retention & Deletion
1 year for government IDs
- Identity verification data: government IDs are kept 1 year and user-submitted selfies 3 years Retention & Deletion
3 years for user-submitted selfies
- Identity verification data: government IDs are kept 1 year and user-submitted selfies 3 years Retention & Deletion
Location Data
- Communications, location, trip or order and usage data are kept for the sooner of account life or 7 years Retention & Deletion
The sooner of life of account or 7 years
- Communications, location, trip or order and usage data are kept for the sooner of account life or 7 years Retention & Deletion
Trip/Order
- Communications, location, trip or order and usage data are kept for the sooner of account life or 7 years Retention & Deletion
The sooner of life of account or 7 years
- Communications, location, trip or order and usage data are kept for the sooner of account life or 7 years Retention & Deletion
Usage Data
- Communications, location, trip or order and usage data are kept for the sooner of account life or 7 years Retention & Deletion
The sooner of life of account or 7 years
- Communications, location, trip or order and usage data are kept for the sooner of account life or 7 years Retention & Deletion
Where Uber does not need to retain your data in order for Uber to provide its services, or for purposes of our tax, insurance, legal or regulatory requirements, we will delete your data once no longer necessary for the purposes for which we collected it. Such periods vary depending on the type of data, and the purposes for which we collected it. For example, we generally delete certain information that we use to display personalized marketing and advertising to you after approximately one year, if not sooner.
- Uber deletes data once no longer necessary; some ad-personalization data is generally deleted after about a year Retention & Deletion
You may request that we delete your account through the Privacy menus in the Uber app, or through Uber’s website (Riders and Order Recipients here; Guest Users here).
- You can ask Uber to delete your account through the app’s Privacy menus or its website, including as a Guest User Account & Service Control
Following an account deletion request, we delete your account and data, except as necessary for purposes of safety, security, fraud prevention or compliance with legal requirements, or because of issues relating to your account (such as an outstanding credit or an unresolved claim or dispute). For example, if you are banned from Uber’s services because of serious fraudulent or unsafe behavior, Uber will retain your data after an account deletion request to prevent you from re-obtaining access to Uber’s platform.
- After a deletion request Uber keeps data needed for safety, fraud prevention, legal compliance or open account issues Retention & Deletion
- If you are banned for serious fraud or unsafe behavior, Uber keeps your data after a deletion request to block re-entry Retention & Deletion
The data that we retain in such situations varies depending on the purpose for the retention. For example, if we retain your data due to fraudulent behavior, we will retain the data relating to such behavior, and the data that we need to prevent you from further accessing Uber’s platform, which may include your account information, identity verification information, transaction data, and user content and communications data. Similarly, if you are involved in an incident while using Uber that may lead to litigation or an insurance claim, we will retain the data that is potentially relevant to such litigation or insurance claim.
- If you are involved in fraud, Uber keeps data on the behavior and data needed to keep you off the platform Retention & Deletion
- If you are in an incident that may lead to litigation or an insurance claim, Uber keeps potentially relevant data Retention & Deletion
We generally delete data within 90 days of an account deletion request, except where retention is necessary for the above reasons.
- Uber generally deletes data within 90 days of an account deletion request, except where retention is necessary Retention & Deletion
III. Choice and transparency
Uber enables you to access and/or control data that Uber collects, including through:
- You can access or control your data through privacy settings, device permissions, rating pages and marketing choices Account & Service Control
- Privacy settings
- Device permissions
- In-app ratings pages
- Marketing and advertising choices
You may also request access to or copies of your data, make changes or updates to your account, request account deletion, or request that Uber restrict its processing of your data.
- You may also request access to or copies of your data, account changes or deletion, or that Uber restrict its processing Account & Service Control
- Privacy settings
You can set or update your preferences regarding location data collection and sharing, emergency data sharing, and notifications in Uber’s Privacy Center, which is accessible via Account > Settings > Privacy in the Uber apps.
- The Privacy Center (Account > Settings > Privacy) lets you set location, emergency-sharing and notification preferences Account & Service Control
Location data collection
- You can turn Uber’s collection of your phone’s location on or off through your device settings Data Access & Collection
You can enable/disable Uber’s collection of your mobile device location data through your device settings, which are accessible via the Location sharing menu in Uber’s Privacy Center.
- You can turn Uber’s collection of your phone’s location on or off through your device settings Data Access & Collection
Share live location
- You can turn on or off Uber’s sharing of your real-time location with your drivers or delivery people Sharing & Disclosure
You can enable/disable Uber’s sharing of your mobile device real-time location data with your drivers or delivery people through your device settings, which are accessible via the Location sharing menu in Uber’s Privacy Center.
- You can turn on or off Uber’s sharing of your real-time location with your drivers or delivery people Sharing & Disclosure
Gender identity
- You can update your gender information in the Gender Identity menu of the Privacy Center Account & Service Control
You can update your gender information through the Gender Identity menu in Uber’s Privacy Center.
- You can update your gender information in the Gender Identity menu of the Privacy Center Account & Service Control
Emergency data sharing
- You may enable emergency data sharing of your name, phone, location, vehicle details and driver’s name Sharing & Disclosure
You may enable Uber to share your data with emergency police, fire and ambulance services if necessary during a trip. If you do, we will share data including your name and phone number; approximate location at the time the emergency call was placed; the car’s make, model, color, and license plate information; pickup and dropoff locations; and your driver’s name.
- You may enable emergency data sharing of your name, phone, location, vehicle details and driver’s name Sharing & Disclosure
You can enable/disable this feature via the Location sharing menu in Uber’s Privacy Center.
- You may enable emergency data sharing of your name, phone, location, vehicle details and driver’s name Sharing & Disclosure
Notifications: discounts and news
- You may enable push notifications about Uber discounts and news Account & Service Control
You may enable Uber to send push notifications about discounts and news from Uber here or in the Ads and Data menu in Uber's Privacy Center.
- You may enable push notifications about Uber discounts and news Account & Service Control
Third-party app access
- You may authorize third-party apps to access your Uber account data, and review or withdraw that access Sharing & Disclosure
You may authorize third-party applications to access your Uber account data to enable additional features. You can review/withdraw access by third-party applications here.
- You may authorize third-party apps to access your Uber account data, and review or withdraw that access Sharing & Disclosure
- Device permissions
Most mobile device platforms (such as iOS and Android) have defined certain types of device data that apps cannot access without the device owner’s permission, and these platforms have different methods for how that permission can be obtained.
- Phone platforms such as iOS and Android require device-owner permission before apps can access some device data Data Access & Collection
- In-app ratings pages
After every trip, you and your driver can rate each other on a scale from 1 to 5. An average of the ratings you receive is displayed to your drivers.
- After every trip you and your driver can rate each other from 1 to 5, and your average rating is shown to drivers Sharing & Disclosure
You can find your average rating in the Account section of the Uber app, and also access a breakdown of your average rating in Uber’s Privacy Center.
- After every trip you and your driver can rate each other from 1 to 5, and your average rating is shown to drivers Sharing & Disclosure
- Marketing and advertising choices
Personalized marketing communications from Uber
- You can choose whether Uber personalizes marketing emails, push notifications and in-app messages, or sends them at all Use & Processing
You can choose whether Uber may personalize marketing communications (such as emails, push notifications and in-app messages) about Uber products and services here or in the Ads and Data menu in Uber’s Privacy Center.
- You can choose whether Uber personalizes marketing emails, push notifications and in-app messages, or sends them at all Use & Processing
You may also choose here whether to receive any marketing emails or push notifications from Uber.
- You can choose whether Uber personalizes marketing emails, push notifications and in-app messages, or sends them at all Use & Processing
Personalized ads
- You can choose whether Uber uses your trip, order or search history to personalize the ads you see on Uber Use & Processing
You can choose whether Uber uses your Uber trip, order or search history to personalize the ads you see on Uber or Uber Eats and Postmates.
- You can choose whether Uber uses your trip, order or search history to personalize the ads you see on Uber Use & Processing
Cookies and related technologies
- To control cookies and related technologies, including for personalized ads, the notice refers you to a Cookie Notice Data Access & Collection
For information on how to control Uber’s use of cookies and related technologies, including for purposes of displaying personalized ads, please see our Cookie Notice.
- To control cookies and related technologies, including for personalized ads, the notice refers you to a Cookie Notice Data Access & Collection
- User data requests
- You can send data requests through a Privacy Inquiry Form, even as a Guest User or without an account Account & Service Control
Uber provides a variety of ways to learn about, control, and submit questions and comments about Uber’s handling of your data. In addition to the methods indicated below, you may also submit data requests via our Privacy Inquiry Form here, including if you are a Guest User or do not have an Uber account. You may also have additional rights regarding your data based on where you live. Please see the Overview section above for more information.
- You can send data requests through a Privacy Inquiry Form, even as a Guest User or without an account Account & Service Control
Data access and portability
- You may have rights to access and port your data depending on location, and can access it in the app or website anywhere Account & Service Control
Depending on where you are located, you may have the right to access your data and to portability of your data.
- You may have rights to access and port your data depending on location, and can access it in the app or website anywhere Account & Service Control
Regardless of your location, you can access your data, including your profile data and trip or order history, through the Uber apps or website.
- You may have rights to access and port your data depending on location, and can access it in the app or website anywhere Account & Service Control
You can also use our Explore Your Data to view a summary of certain information about your account, such as your rating, trip or order count, rewards status, and how long you’ve been using Uber.
- Explore Your Data shows a summary of your rating, trip or order count, rewards status and how long you have used Uber Account & Service Control
You can also use our Download Your Data feature to download a copy of the most requested data relating to use of Uber, including account, usage, communications, and device data.
- Download Your Data gives you a copy of the most requested data about your use of Uber Account & Service Control
Changing or updating data
- You can edit your name, phone number, email, payment method and profile photo in the Settings menu Account & Service Control
You can edit your name, phone number, email address, payment method, and profile photo through the Settings menu in Uber’s apps.
- You can edit your name, phone number, email, payment method and profile photo in the Settings menu Account & Service Control
Deleting data
- You may request that Uber delete your account through the Privacy Center Account & Service Control
You may request that Uber delete your account through Uber’s Privacy Center.
- You may request that Uber delete your account through the Privacy Center Account & Service Control
Objections, restrictions and complaints
- You may ask Uber to stop or limit using your data, including objecting to uses based on legitimate interests Account & Service Control
You may request that we stop using all or some of your data, or that we limit our use of your data. This includes objecting to our use of data that is based on Uber’s legitimate interests. Uber may continue to process data after such objection or request to the extent necessary to provide our services, or required or permitted by law.
- You may ask Uber to stop or limit using your data, including objecting to uses based on legitimate interests Account & Service Control
In addition, depending on your location, you may have the right to file a complaint relating to Uber’s handling of your data with the data protection authority in your country.
- Depending on your location, you may file a complaint with your country’s data protection authority Legal Rights & Agreement Rules
IV. Legal Information
A. Data controllers and Data Protection Officer
Uber Technologies, Inc. is the sole controller of the data processed by Uber when you use Uber’s services globally, except where it is a joint controller with other Uber affiliates.
- Uber Technologies, Inc. is the controller of data processed when you use Uber globally, with joint-controller exceptions Legal Rights & Agreement Rules
Uber Technologies, Inc. (“UTI”) is controller of the data processed by Uber when you use Uber’s services globally, except that:
- Uber Technologies, Inc. is the controller of data processed when you use Uber globally, with joint-controller exceptions Legal Rights & Agreement Rules
- UTI and UBR Pagos Mexico, S.A. de C.V., are controllers of the data of users of Uber’s payment and e-money services in Mexico.
- Mexico: UTI and UBR Pagos Mexico are controllers of data for Uber’s payment and e-money services Legal Rights & Agreement Rules
- UTI and Uber B.V. are together with Uber Payments BV joint controllers of the data of users of Uber’s payment and e-money services in the EEA, and with Uber Payments UK Ltd. for users of those services in the UK.
- EEA and UK: UTI, Uber B.V. and Uber Payments entities are joint controllers for payment and e-money services Legal Rights & Agreement Rules
- UTI and Uber B.V. are joint controllers of the data processed in connection with all other uses of Uber’s services in the EEA, UK and Switzerland.
- EEA, UK and Switzerland: UTI and Uber B.V. are joint controllers for all other uses of Uber’s services Legal Rights & Agreement Rules
- UT LLC is the controller of the data processed when you use Uber services in South Korea.
- South Korea: UT LLC is the controller of data processed when you use Uber services Legal Rights & Agreement Rules
- UTI and TYG Turkey Elektronik Ticaret Hizmetleri ve Yatırımları A.Ş. are joint controllers of the data processed when you use Uber Eats services in Türkiye.
- Türkiye: UTI and TYG Turkey are joint controllers of data processed for Uber Eats services Legal Rights & Agreement Rules
You may also contact Uber's Data Protection Officer at uber.com/privacy-dpo, or by mail to Uber B.V. (Burgerweeshuispad 301, 1076 HR Amsterdam, the Netherlands) regarding issues relating to Uber's processing of your personal data and your data protection rights.
- You may contact Uber’s Data Protection Officer online or by mail to Uber B.V. in Amsterdam Legal Rights & Agreement Rules
B. Our legal bases for using your data
Depending on where you use our services, and our purpose for using your data, Uber relies on the following legal bases for processing your data:
- Uber relies on four legal bases for processing: contract, consent, legitimate interests and legal obligation Legal Rights & Agreement Rules
- Necessity to perform our contract with you
- Uber relies on four legal bases for processing: contract, consent, legitimate interests and legal obligation Legal Rights & Agreement Rules
- Consent
- Uber relies on four legal bases for processing: contract, consent, legitimate interests and legal obligation Legal Rights & Agreement Rules
- Uber's legitimate interests
- Uber relies on four legal bases for processing: contract, consent, legitimate interests and legal obligation Legal Rights & Agreement Rules
- Legal obligation
- Uber relies on four legal bases for processing: contract, consent, legitimate interests and legal obligation Legal Rights & Agreement Rules
Data protection laws in some countries and areas, including the EEA, UK, Switzerland, Brazil, Türkiye and Nigeria, only allow Uber to use your data when certain circumstances defined under those laws apply. This is called having a “legal basis” for using your data. The applicability of these legal bases may depend on your location. The chart below indicates the legal bases that Uber has under those laws when they do apply, and it uses your data for the purposes described in this notice.
- Legal bases are required in the EEA, UK, Switzerland, Brazil, Türkiye and Nigeria; the chart shows them where they apply Legal Rights & Agreement Rules
Legal basis
- Legal bases are required in the EEA, UK, Switzerland, Brazil, Türkiye and Nigeria; the chart shows them where they apply Legal Rights & Agreement Rules
Description
- Legal bases are required in the EEA, UK, Switzerland, Brazil, Türkiye and Nigeria; the chart shows them where they apply Legal Rights & Agreement Rules
Data uses
- Legal bases are required in the EEA, UK, Switzerland, Brazil, Türkiye and Nigeria; the chart shows them where they apply Legal Rights & Agreement Rules
Contract
- Contract: Uber uses data it must have to provide the services you request, including pricing, payments and support Legal Rights & Agreement Rules
When you set up your Uber account and/or request a ride or delivery from Uber, we are entering into a contract defined by our terms and conditions to provide you those services.
- Contract: Uber uses data it must have to provide the services you request, including pricing, payments and support Legal Rights & Agreement Rules
This legal basis applies when we must use your data in order to provide the services you request and meet our responsibilities under that contract.
- Contract: Uber uses data it must have to provide the services you request, including pricing, payments and support Legal Rights & Agreement Rules
- Calculating rider/recipient prices and driver/delivery person fares
- Contract: Uber uses data it must have to provide the services you request, including pricing, payments and support Legal Rights & Agreement Rules
- Creating or updating your account
- Contract: Uber uses data it must have to provide the services you request, including pricing, payments and support Legal Rights & Agreement Rules
- Customer support
- Contract: Uber uses data it must have to provide the services you request, including pricing, payments and support Legal Rights & Agreement Rules
- Enabling communications between you and your driver or delivery person
- Contract: Uber uses data it must have to provide the services you request, including pricing, payments and support Legal Rights & Agreement Rules
- Enabling services and features
- Contract: Uber uses data it must have to provide the services you request, including pricing, payments and support Legal Rights & Agreement Rules
- Performing necessary operations to maintain our services
- Contract: Uber uses data it must have to provide the services you request, including pricing, payments and support Legal Rights & Agreement Rules
- Personalizing your account
- Contract: Uber uses data it must have to provide the services you request, including pricing, payments and support Legal Rights & Agreement Rules
- Processing payments
- Contract: Uber uses data it must have to provide the services you request, including pricing, payments and support Legal Rights & Agreement Rules
- Providing you with trip or delivery updates, generating receipts, and informing you of changes to our terms, services or policies
- Contract: Uber uses data it must have to provide the services you request, including pricing, payments and support Legal Rights & Agreement Rules
Consent
- Consent: Uber relies on your voluntary agreement for some ad personalization and sensitive data, which you can withdraw Legal Rights & Agreement Rules
This legal basis applies when we notify you of how we will collect and use your data, and you voluntarily agree to that use of your data (in some cases, by enabling that collection and use through a device or Uber setting).
- Consent: Uber relies on your voluntary agreement for some ad personalization and sensitive data, which you can withdraw Legal Rights & Agreement Rules
Where we rely on consent, you have the right to withdraw your consent at any time, in which case we will cease that collection and use of your data.
- Consent: Uber relies on your voluntary agreement for some ad personalization and sensitive data, which you can withdraw Legal Rights & Agreement Rules
- Personalizing ads relating to products and services offered by other companies
- Consent: Uber relies on your voluntary agreement for some ad personalization and sensitive data, which you can withdraw Legal Rights & Agreement Rules
- Processing health data, or other sensitive data, depending on the region you live in
- Consent: Uber relies on your voluntary agreement for some ad personalization and sensitive data, which you can withdraw Legal Rights & Agreement Rules
Legitimate interests
- Legitimate interests: safety, fraud, ads, research and verification uses, unless outweighed by privacy risks Legal Rights & Agreement Rules
This legal basis applies when Uber has a legitimate interest for using your data (such as for purposes of safety, security, and fraud prevention and detection), its processing of data is necessary for that purpose, and the benefit of such purpose is not outweighed by risks to your privacy (such as because you would not expect Uber’s use of your data, or because it would prevent you from exercising your rights).
- Legitimate interests: safety, fraud, ads, research and verification uses, unless outweighed by privacy risks Legal Rights & Agreement Rules
- Displaying ads that are targeted based on data about your current trip or delivery request
- Legitimate interests: safety, fraud, ads, research and verification uses, unless outweighed by privacy risks Legal Rights & Agreement Rules
- Measuring the effectiveness of the marketing communications and ads
- Legitimate interests: safety, fraud, ads, research and verification uses, unless outweighed by privacy risks Legal Rights & Agreement Rules
- Non-marketing communications
- Legitimate interests: safety, fraud, ads, research and verification uses, unless outweighed by privacy risks Legal Rights & Agreement Rules
- Personalizing marketing communications and ads relating to Uber products and services, and those offered by other companies
- Legitimate interests: safety, fraud, ads, research and verification uses, unless outweighed by privacy risks Legal Rights & Agreement Rules
- Predicting and helping avoid pairings of users that may result in increased risk of conflict
- Legitimate interests: safety, fraud, ads, research and verification uses, unless outweighed by privacy risks Legal Rights & Agreement Rules
- Preventing, detecting and combating fraud
- Legitimate interests: safety, fraud, ads, research and verification uses, unless outweighed by privacy risks Legal Rights & Agreement Rules
- Providing live support from safety experts during trips or deliveries
- Legitimate interests: safety, fraud, ads, research and verification uses, unless outweighed by privacy risks Legal Rights & Agreement Rules
- Research and development
- Legitimate interests: safety, fraud, ads, research and verification uses, unless outweighed by privacy risks Legal Rights & Agreement Rules
- Verifying your account, identity or compliance with safety requirements
- Legitimate interests: safety, fraud, ads, research and verification uses, unless outweighed by privacy risks Legal Rights & Agreement Rules
Legal obligation
- Legal obligation: Uber uses data where the law requires it, including for legal requirements and proceedings Legal Rights & Agreement Rules
This legal basis applies when we are required to use your data to comply with the law.
- Legal obligation: Uber uses data where the law requires it, including for legal requirements and proceedings Legal Rights & Agreement Rules
- For legal requirements and proceedings
- Legal obligation: Uber uses data where the law requires it, including for legal requirements and proceedings Legal Rights & Agreement Rules
C. Legal framework for data transfers
Uber operates, and processes user data, globally. We comply with applicable legal frameworks relating to the transfer of data.
- Uber processes data globally, including on US servers, where data protection laws may differ from where you live Legal Rights & Agreement Rules
Uber operates, and processes user data, globally. This may result in processing of your personal data in countries, including the United States, whose data protection laws may differ from those where you live or are located.
- Uber processes data globally, including on US servers, where data protection laws may differ from where you live Legal Rights & Agreement Rules
This includes processing of your data on Uber’s servers in the United States, and transferring or enabling access to your data globally, in order to:
- Uber processes data globally, including on US servers, where data protection laws may differ from where you live Legal Rights & Agreement Rules
- Provide you services wherever you request them
- Global access to your data serves services anywhere, your history, customer support and government requests Legal Rights & Agreement Rules
- Provide you access to your information, such as trip/order history, wherever you request it
- Global access to your data serves services anywhere, your history, customer support and government requests Legal Rights & Agreement Rules
- Provide access to and responses from Uber’s customer service agents
- Global access to your data serves services anywhere, your history, customer support and government requests Legal Rights & Agreement Rules
- Respond to requests for information by governments or law enforcement, as necessary
- Global access to your data serves services anywhere, your history, customer support and government requests Legal Rights & Agreement Rules
Uber is committed to protecting your personal data regardless of where you are located or where, or by whom, your personal data is processed. This includes implementing global measures to protect users’ data, including:
- Uber says it protects data worldwide with encryption in transit and at rest, training and internal access limits Security & Safeguards
- Securing user data when in transit, including through encryption, and at rest.
- Mandating company-wide training regarding privacy and data security.
- Implementing internal policies and procedures to limit access to, and use of, users’ data.
- Limiting government and law enforcement access to user data, except where required by law; there are imminent threats to safety; or users have consented to the access.
When we transfer user data from the EEA, UK and Switzerland, we do so on the basis of the necessity to fulfill our agreements with you, consent, adequacy decisions regarding the country of transfer (available here, here or here), and transfer mechanisms such as the Standard Contractual Clauses adopted by the European Commission (and their approved equivalents for the UK and Switzerland), and the EU-US Data Privacy Framework (“EU-US DPF”), the UK Extension to the EU-US DPF, and the Swiss-US Data Privacy Framework (“Swiss-US DPF”), as set forth by the US Department of Commerce. Such data remains subject to the GDPR or equivalents after such transfer. Users may contact Uber regarding the above, or to request copies of applicable Standard Contractual Clauses, here.
- EEA, UK and Swiss data transfers rely on contract necessity, consent, adequacy decisions, standard clauses or the DPF Legal Rights & Agreement Rules
UTI, and its subsidiary Uber AI solutions LLC, have certified to the United States Department of Commerce that they adhere to (1) the EU-US Data Privacy Framework Principles regarding the processing of personal data received from EEA member countries in reliance on the EU-US DPF, and from the UK (and Gibraltar) in reliance on the UK Extension to the EU-US DPF; and (2) the Swiss-US Data Privacy Framework Principles regarding the processing of personal data received from Switzerland in reliance on the Swiss-US DPF. In the event of a conflict between this notice and the Principles mentioned above, the Principles shall govern. In the event that the EU-US DPF or the Swiss-US DPF are invalidated, Uber will transfer data that is subject to these certifications in reliance on the other data transfer mechanisms described above.
- Uber is certified to the Data Privacy Framework Principles, which govern if they conflict with the notice Legal Rights & Agreement Rules
If you live in the EEA, UK or Switzerland, please note the following:
- EEA, UK and Switzerland residents: Uber’s certification covers data from those places and gives a right to access it Legal Rights & Agreement Rules
- Scope. Uber’s DPF certification applies to personal data originating from the EEA, UK or Switzerland.
- EEA, UK and Switzerland residents: Uber’s certification covers data from those places and gives a right to access it Legal Rights & Agreement Rules
- Access. You have the right to access your personal data that is subject to Uber’s DPF certification. For information on how to exercise this right, please see “Choice and transparency” above.
- EEA, UK and Switzerland residents: Uber’s certification covers data from those places and gives a right to access it Legal Rights & Agreement Rules
- Onward transfer. Uber is responsible for the transfer of personal data, subject to its certification to third parties. For information regarding the parties to whom Uber may transfer personal data, please see “Data sharing and disclosure" above.
- For certified data, Uber answers for onward transfers, must share under legal process, and faces FTC enforcement Legal Rights & Agreement Rules
- Request from law enforcement. Uber is required under applicable law to share user data, including that which may be subject to Uber’s certification, pursuant to legal process or governmental request, including from law enforcement.
- For certified data, Uber answers for onward transfers, must share under legal process, and faces FTC enforcement Legal Rights & Agreement Rules
- Investigation and enforcement. Uber is subject to the investigatory and enforcement powers of the US Federal Trade Commission.
- For certified data, Uber answers for onward transfers, must share under legal process, and faces FTC enforcement Legal Rights & Agreement Rules
- Questions and disputes. In compliance with the EU-US DPF, the UK Extension to the EU-US DPF, and the Swiss-US DPF, Uber commits to cooperate and comply respectively with the advice of the panel established by the EU data protection authorities (DPAs) and the UK Information Commissioner’s Office (ICO) and the Swiss Federal Data Protection and Information Commissioner (FDPIC) with regard to unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF. You may contact Uber here with questions regarding our compliance with these Principles. You may also refer a complaint to your local data protection authority, and Uber will work with that authority to resolve that complaint. In certain circumstances, the DPF provides the right to invoke binding arbitration to resolve complaints not resolved by other means, as described in Annex I to the DPF Principles.
- For Data Privacy Framework data, Uber commits to follow European, UK and Swiss regulators’ advice on complaints Legal Rights & Agreement Rules
- In certain circumstances the Data Privacy Framework gives a right to binding arbitration of unresolved complaints Legal Rights & Agreement Rules
You can learn more about the EU-US DPF and Swiss-US DPF here, and view Uber’s certification, including the scope of data subject to our certification, here.
- Uber points to external pages to learn about the Data Privacy Framework and view its certification and scope Legal Rights & Agreement Rules
D. Updates to this Privacy Notice
We may occasionally update this notice. If we make significant changes, we will notify you in advance of the changes through the Uber apps or through other means, such as email. We encourage you to periodically review this notice for the latest information on our privacy practices.
- Uber may update the notice and will notify you in advance of significant changes through its apps or by email Legal Rights & Agreement Rules
Use of our services after an update constitutes consent to the updated notice to the extent permitted by law.
- Using Uber’s services after an update counts as consent to the updated notice, to the extent permitted by law Legal Rights & Agreement Rules