EA may build probabilistic identifiers from your device to analyze which services players use across devices
EA may collect and store data from your device to create probabilistic identifiers, for the purpose of analyzing the services its players access across devices.
Supporting quotations
We may also collect and store data from your device to create probabilistic identifiers for the purposes of analyzing the services accessed by our players across devices.
Qualifications & exceptions
The stated purpose is analyzing services accessed across devices.
Not stated here
The policy does not say which device data feeds these identifiers.
Inference & Profiling · Company practice
Some ad technologies connect your behavior across websites, apps and devices to tailor ads to your interests
Some of the ad technologies EA uses can sync or connect your behavior across different websites, mobile apps and devices in order to tailor offers and advertising to your interests.
Supporting quotations
Some of these technologies can sync or connect behavior across different websites, mobile apps and devices to tailor offers and advertising to your interests.
Qualifications & exceptions
Stated for "some" of these technologies.
Not stated here
The policy does not say which technologies or partners do this.
Inference & Profiling · Company practice
EA uses your information to personalize your game experience and follow your preferences
EA uses your information to provide game experiences it thinks you may like, including personalizing your game experience, and to adhere to your preferences and deliver content.
Supporting quotations
Provide game experiences that you may like, including personalizing your game experience;
Adhere to your preferences and to deliver content;