Social-feature communications may be read by other players and EA, become public, and be used for anti-cheat purposes
When you use EA's social features, any text, audio, visual or other electronic communications you disclose may be read, copied, collected or used by other players and by EA. They may become publicly available. EA may also process them for the purposes described in the policy's section on anti-cheat, inappropriate content and fraud prevention technologies, which names fraud prevention, security, cheat detection and authentication. The policy asks you to make sure your privacy settings and choices in those features reflect your preferences.
Supporting quotations
When you play online, we may collect information about your gaming profile, your gameplay, or your use of social features.
When you use our social features, any text, audio, visual, and/or other electronic communications information that you disclose may be read, copied, collected, or used by other players and EA, and may become publicly available and/or may be processed by EA for the purposes described in Section 2(D): Anti-Cheat, Inappropriate Content, and Fraud Prevention Technologies.
Please make sure your privacy settings and choices in the features you use reflect your preferences.
for fraud prevention, security, cheat detection, and authentication purposes
Qualifications & exceptions
Uses "may": exposure to other players or the public is possible, not stated to happen in every case.
Section 2(D) also covers moderation of voice, text and user-generated content.
EA uses your personal information individually and combined, to run services, support you, advertise and personalize
EA says it uses your information to operate its Services, improve your game experience, provide customer support, serve and measure the effectiveness of advertising, and personalize its communications with you. It uses your personal information both individually and combined together in the ways listed in this section.
Supporting quotations
We use your information to operate our Services, to improve your game experience, to provide you customer support, to serve and measure the effectiveness of advertising, and to personalize our communications with you.
We use your personal information, both individually and combined together, in the following ways.
Qualifications & exceptions
Information may be combined across sources.
Use & Processing · Company practice
EA uses your information to run, analyze, develop and research its games, accounts and multi-device play
To operate its business and enhance and personalize your game experience, EA uses your information to operate, analyze, improve and develop its games and Services; undertake research and analysis to develop and demonstrate its technology and better understand its players; measure the health of its Services; set up and maintain your accounts; set up and facilitate loyalty programs; facilitate play on multiple devices or platforms; identify and fix bugs; provide software updates; and authenticate and activate games and save game-play data, including progress.
Supporting quotations
To operate our business and to enhance and personalize your game experience, including to:
Operate, analyze, improve, and develop our games and Services;
Undertake research and analysis to develop and demonstrate our technology, and to better understand our players;
Measure the health of our Services;
Set up and maintain accounts for which you register;
Set up and facilitate loyalty programs;
Facilitate your gameplay on multiple devices and/or platforms, as applicable;
Identify, fix, and troubleshoot bugs or functionality errors;
Provide software updates;
Authenticate and activate your games and save game-play data, including progress;
Qualifications & exceptions
Listed under operating the business and enhancing and personalizing the game experience.
Use & Processing · Company practice
EA uses your information for leaderboards, matchmaking, replays, finding friends, social sharing and contests
EA also uses your information to populate online leaderboards and enable matchmaking; provide replays to you and other players through spectator modes; help you find friends or tell friends about an EA game or Service; facilitate sharing on social networks; and facilitate competitions and contests.
Supporting quotations
Populate online leaderboards and enable online matchmaking;
Provide replays to you and other players via spectator modes;
Help you find your friends or tell your friends about an EA game or Service;
Facilitate sharing on social networks;
Facilitate competitions and contests;
Use & Processing · Company practice
EA uses your information to serve ads in games and on other platforms and to measure who engages
EA uses your information to manage and serve advertising in its games and on third-party platforms, and to measure the effectiveness and distribution of advertising, including understanding who engages with its Services and how they interact with them.
Supporting quotations
Manage and serve advertising in-game and on third-party platforms;
Measure the effectiveness and distribution of advertising, including understanding who engages with our Services and how they interact with our Services;
Qualifications & exceptions
Advertising extends to third-party platforms, not only EA's games.
Use & Processing · Company practice
EA may also use your information for other purposes you consent to or are told about when you provide it
Beyond the listed uses, EA uses your information for other purposes you consent to, are notified of, or that are otherwise disclosed to you when you provide personal information.
Supporting quotations
Other purposes you consent to, are notified of, or are otherwise disclosed to you when you provide personal information.
Qualifications & exceptions
A purpose qualifies if you consent to it or it is notified or disclosed to you when you provide the information; consent is one of three routes, not required in every case.
Not stated here
Those other purposes are not listed in this document.
Use & Processing · Company practice
EA uses your information to send you relevant EA content, recommendations and offers, and Service updates
To personalize its communications with you, EA uses your information to provide relevant EA content, recommendations, information or offers, and to provide Service updates.
Supporting quotations
To personalize our communications with you, including to:
Provide you with relevant EA content, recommendations, information or offers; and
Provide you with Service updates.
Qualifications & exceptions
Marketing emails can be stopped with the unsubscribe link (Section 8).
Use & Processing · Company practice
Your information is generally collected by EA and processed in the US, and may be stored in any country EA operates in
When you use EA Services, including on third-party platforms, your personal information is generally collected by EA directly and processed in the United States. It may then be stored and processed, for the purposes in this policy, in the United States or any other country where EA, its subsidiaries or third-party agents operate. EA says it uses technical, physical and administrative safeguards to meet data transfer requirements of privacy laws such as the GDPR.
Supporting quotations
We store and process your information in the United States and other countries where we operate.
When we do this, we utilize technical, physical, and administrative safeguards to meet data transfer requirements set by various privacy laws, such as the European General Data Protection Regulation.
When you access EA Services, including when available on third-party platforms, your personal information is generally collected by EA directly and processed in the United States.
Personal information we collect may be subsequently stored and processed for the purposes set out in this Privacy and Cookie Policy in the United States or any other country in which EA, its subsidiaries, or third-party agents operate.
Qualifications & exceptions
"Generally": processing in the US is the usual case, not a guarantee.
Storage can be in any country where EA, its subsidiaries or agents operate.
Not stated here
The specific transfer safeguards and countries are not listed.
Use & Processing · User right or choice
You can stop EA marketing emails with the unsubscribe link in any marketing email
EA says it gives you meaningful choices about its collection and use of your information, including the ability to exercise your data privacy rights. For example, if you no longer want EA marketing emails, you can click the unsubscribe link in the footer of any marketing email EA sends.
Supporting quotations
We provide you with choice and control about our use of your information, including your ability to exercise your data privacy rights.
For example, if you no longer want to receive marketing emails from EA, you may click the unsubscribe link included in the footer of any marketing email we send.
Use & Processing · Restriction or exception
EA says it uses or discloses sensitive personal information only for purposes allowed by CCPA regulations
EA says it only uses or discloses "sensitive personal information", as the CCPA defines it, for the purposes specified in Section 7027(m) of the California Consumer Privacy Act Regulations. Those regulations are an external legal text and their content is not supplied in this policy.
Supporting quotations
We also only use or disclose "sensitive personal information," as defined under the CCPA, for the purposes specified in Section 7027(m) of the California Consumer Privacy Act Regulations (https://cppa.ca.gov/regulations/).
Qualifications & exceptions
Limited to the purposes in Section 7027(m) of the CCPA Regulations, an external regulation.
Not stated here
The permitted purposes in Section 7027(m) are not stated in this policy.