If you use online Services, EA may publicly display your scores, rankings and accomplishments
If you participate in online Services, EA may collect, use, store, transmit and publicly display your personal and/or statistical data about your game play, including scores, rankings and accomplishments, or identify content you create and share with other players.
Supporting quotations
If you participate in online Services, we may also collect, use, store, transmit and publicly display your personal and/or statistical data regarding your game play (including scores, rankings and accomplishments), or identify content that is created and shared by you with other players.
Qualifications & exceptions
Applies when you participate in online Services.
Uses "may".
Sharing & Disclosure · Company practice
Third-party analytics in EA services may combine your data with what they collect elsewhere
Third-party analytics technologies integrated into EA's Services, including through SDK and API integrations, may combine the information they collect about your use of EA's Services with information they have independently collected over time and/or across different platforms. Many of these companies collect and use information under their own privacy policies. EA says a list of these analytics companies, and how to opt out where applicable, is at privacyappendix.ea.com.
Supporting quotations
Third-party analytics technologies integrated into our Services may (including SDK [Software Development Kit] and API [Application Program Interface] integrations) combine the information they collect in connection with your use of EA's Services with information they have independently collected over time and/or across different platforms.
Many of these companies collect and use information pursuant to their own privacy policies.
A list of third-party analytics companies that operate in our Services as well as how to opt-out to the extent applicable can be found at privacyappendix.ea.com.
Qualifications & exceptions
Opt-out is available only "to the extent applicable".
These companies use information under their own privacy policies.
Not stated here
The list at privacyappendix.ea.com is not supplied, so the analytics companies and opt-out options are not established here.
Sharing & Disclosure · Company practice
EA uses ad technology to show you ads in its services and on other sites, and to measure its campaigns
Some EA Services use ad serving technologies (cookies, clear GIFs, web beacons, tracking pixels, SDKs, APIs and similar technologies) to deliver offers and advertising to you within EA Services and on third-party platforms and sites, and to measure the performance of EA's advertising campaigns. For example, if you show interest in a game, you may later see an ad for that game or similar Services on EA or third-party sites. Other in-game advertising technologies let offers be temporarily uploaded to your game, web browser or mobile device and later replaced while you are online.
Supporting quotations
Some of our Services employ ad serving technologies that use cookies, clear GIFs, web beacons, tracking pixels, SDK, API, and other similar technologies to deliver offers and advertising to you within EA Services as well as on third-party platforms and sites, and to measure the performance of our advertising campaigns.
Or, if you express interest in a game, you may receive an advertisement later for that game or similar Services on EA or third-party sites.
Other in-game advertising technologies enable offers to be temporarily uploaded to your game, web browser, or mobile device and later replaced while you are online.
Qualifications & exceptions
Applies to "some" EA Services.
Sharing & Disclosure · Company practice
Third-party ad companies may combine data from EA ads with what they collect across other websites
Third-party advertising companies may combine information collected when delivering an offer to you through EA's Services with other information they have independently collected over time and/or across different websites. Many of these companies collect and use information under their own privacy policies. EA says a list of ad serving companies that operate their own networks on its Services, their privacy notices, and how to opt out where applicable is at privacyappendix.ea.com.
Supporting quotations
Third-party advertising companies may combine the information collected in the context of delivering an offer to you via our Services with other information they have independently collected over time and/or across different websites.
A list of ad serving companies that operate their own networks on our Services, their privacy notices, as well as how to opt-out to the extent applicable can be found at privacyappendix.ea.com.
Qualifications & exceptions
Opt-out is available only "to the extent applicable".
Not stated here
The list at privacyappendix.ea.com is not supplied, so the ad companies and their opt-outs are not established here.
Sharing & Disclosure · User right or choice
You can opt out of third-party targeted ads through industry sites, but you will still see ads
To learn about some ad networks' practices or to opt out of third-party targeted advertising, you can also visit thenai.org/how-to-opt-out, www.aboutads.info/choices, youradchoices.ca or www.youronlinechoices.eu. Opting out does not mean you will not see ads; the ads you see may just be less relevant to you.
Supporting quotations
To learn more about some of these ad networks' practices, or to opt-out of third-party targeted advertising, you can also visit thenai.org/how-to-opt-out, www.aboutads.info/choices, youradchoices.ca, or www.youronlinechoices.eu.
Note that opting-out does not mean you won't see ads; rather, it means that the advertising you see may not be as relevant to you.
Qualifications & exceptions
Opting out reduces ad relevance; it does not stop ads.
Not stated here
How these external opt-out sites work is not described in this document.
Sharing & Disclosure · Company practice
EA may de-identify, anonymize or aggregate your information and use and share it for business purposes
Where possible, EA may de-identify, anonymize or aggregate the information it collects, or collect it in a way that does not directly identify you. It may use and share that information as necessary for its business purposes and as permitted by applicable law.
Supporting quotations
Where possible, we may also de-identify, anonymize, or aggregate the information we collect, or collect it in a way that does not directly identify you.
We may use and share such information as necessary for our business purposes and as permitted by applicable law.
Qualifications & exceptions
Use and sharing must be as permitted by applicable law.
Not stated here
The policy does not define the de-identification standard used.
Sharing & Disclosure · Company commitment
Vendors that help EA run its business may receive your information, limited to EA's purposes
Vendors and other service providers that help EA operate its business and provide Services may receive your personal information. EA says it requires any service provider processing your personal information to do so only on EA's behalf and for purposes consistent with this policy, such as the uses described in Section 3 (How We Use Your Information).
Supporting quotations
Service providers. Vendors and other service providers that help us operate our business and provide you with Services may receive your personal information.
We require that any service provider processing your personal information only do so on our behalf and for purposes consistent with this policy, such as the purposes described in Section 3: How We Use Your Information.
Qualifications & exceptions
Providers may process only on EA's behalf and for purposes consistent with the policy.
EA may give your information to partners it jointly offers Services with, such as Sony and Microsoft
EA may provide personal information to business partners with whom it jointly offers Services. These include the companies providing the platform you play EA games on, such as Sony (PlayStation 4 or PlayStation 5) and Microsoft (Xbox), or others.
Supporting quotations
Business partners. We may provide personal information to business partners with whom we jointly offer Services.
These partners include the companies that provide the platform on which you play our games, such as Sony (PlayStation®4 system or PlayStation®5 console), Microsoft (XBOX), or others.
Qualifications & exceptions
Limited to partners with whom EA jointly offers Services.
Not stated here
"Or others" is not defined; the full partner list is not given.
Sharing & Disclosure · Company practice
EA may disclose your information to companies it has an ownership interest in
EA may disclose personal information to other companies in which it has an ownership interest, as necessary for the purposes outlined in this policy.
Supporting quotations
Affiliates and subsidiaries. We may disclose personal information to other companies in which we have an ownership interest as necessary for the purposes outlined in this policy.
Qualifications & exceptions
As necessary for the purposes outlined in this policy.
Sharing & Disclosure · Company practice
EA lets third-party advertising partners track your use of its services and your device
Through its Services, EA may allow third-party advertising partners to use technologies and other tracking tools to collect information about your use of EA's Services and your device, such as your IP address, mobile identifiers, pages visited, location, browser information and time of day.
Supporting quotations
Advertising partners. Through our Services, we may allow third-party advertising partners to use technologies and other tracking tools to collect information regarding your use of EA's Services and your device (such as your IP address, mobile identifiers, pages visited, location, browser information, time of day).
Qualifications & exceptions
Uses "may".
Opt-out choices are described in Section 8.
Not stated here
The advertising partners are listed only at privacyappendix.ea.com, which is not supplied.
Sharing & Disclosure · Company practice
EA may share device and usage information with ad partners so they can target you on other websites
EA may also share information relating to your device and your use of its Services with third-party advertising partners so they can deliver targeted advertisements to you when you visit third-party services and websites within their networks. The policy notes this is commonly called "interest-based advertising," "online behavioral advertising" or "targeted advertising." It refers you to Section 2(C) (Ad Serving Technologies) for detail and to Section 8 (Your Choices and Controls) for your choices.
Supporting quotations
We also may share information relating to your device and your use of our Services with our third-party advertising partners so they may deliver targeted advertisements to you when you visit third-party services and websites within their networks.
This practice is commonly referred to as "interest-based advertising," "online behavioral advertising," or "targeted advertising."
Please refer to Section 2(C): Ad Serving Technologies for more detail regarding online advertising, as well as Section 8: Your Choices and Controls regarding your relevant choices and controls.
Qualifications & exceptions
You can opt out of targeted advertising as described in Section 8; the effect depends on where you opt out.
For California, this sharing may count as a "sale" or "sharing" under the CCPA (Section 10).
EA may disclose any information it holds about you if it believes in good faith that law or protection requires it
EA may access, preserve and disclose any information it stores associated with you to external parties if it believes in good faith that doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, EA's or others' rights, property or safety; enforce its policies or contracts; collect amounts owed to it; or assist with an investigation or prosecution of suspected or actual illegal activity.
Supporting quotations
Disclosures to protect us or others. We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our or others' rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity.
Qualifications & exceptions
The test is EA's good-faith belief that disclosure is "required or appropriate", not only legal compulsion.
Covers collecting amounts owed to EA.
Sharing & Disclosure · Company practice
If someone reports you for breaking EA's policies, EA may pass the report to your gaming platform
If EA receives a report that you have violated its policies, such as its Positive Play Charter, it may disclose that report and other relevant information to the platform on which you play its games.
Supporting quotations
In particular, if we receive a report that you have violated our policies (like our Positive Play Charter at https://www.ea.com/commitments/positive-play/charter), we may disclose that report and other relevant information to the platform on which you play our games.
Qualifications & exceptions
Triggered by a report of a policy violation; the policy does not require EA to confirm the violation first.
Not stated here
"Other relevant information" is not defined.
Sharing & Disclosure · Company practice
In a merger, sale or bankruptcy, EA may transfer all information it collects to the third party
In a reorganization, divestiture, merger, sale or bankruptcy, EA may transfer all the information it collects to the relevant third party. It says it will obtain your consent to do so if required by law or contract.
Supporting quotations
In the event of a reorganization, divestiture, merger, sale, or bankruptcy, we may transfer all information we collect to the relevant third party and will obtain your consent to do so if required by law or contract.
Qualifications & exceptions
Consent is obtained only if required by law or contract.
Sharing & Disclosure · Company practice
Third-party plugins in EA services, like the Facebook Like button, may collect information about your use
When third-party technologies or social tools are integrated into EA's Services, those third parties may collect information about your use of EA's Services. The Facebook "Like" button is given as an example.
Supporting quotations
When third-party technologies or social tools are integrated into our Services, those third parties may collect information about your use of our Services.
An example is the Facebook "Like" button.
Not stated here
Which plugins are integrated is not listed.
Sharing & Disclosure · Company practice
Embedded YouTube videos may let Google collect your information under Google's Privacy Policy
In some places, such as EA's websites, its Services include YouTube videos and use YouTube API Services. This is subject to the YouTube Terms of Service and may result in Google collecting your personal information under the Google Privacy Policy. If you authorized EA to receive your YouTube or other Google information, for example by logging in with your Google Account, you can manage or revoke that authorization through Google Security Settings. Your other rights over information EA has collected are described in Section 8.
Supporting quotations
In certain instances (such as on our websites), our Services incorporate YouTube videos and use YouTube API Services.
This integration is subject to the YouTube Terms of Service (https://www.youtube.com/t/terms), and may result in the collection of your personal information by Google according to the Google Privacy Policy (http://www.google.com/policies/privacy).
If you have authorized us to receive your YouTube or other Google information, such as through logging in to our Services through your Google Account, you may manage your authorization (including revocation) through the Google Security Settings (https://security.google.com/settings/security/permissions).
You may also have other rights with respect to your personal information that we have collected, as described in Section 8: Your Choices and Controls.
Qualifications & exceptions
Applies "in certain instances (such as on our websites)".
Not stated here
The YouTube Terms of Service and Google Privacy Policy are linked but not supplied.
With Cross-Play on, other platforms may receive your platform ID, and EA may tell your platform how you use it
Some EA games let you play with people on other platforms ("Cross-Play"). When Cross-Play is enabled and you play with someone on another platform, that platform may receive your platform ID (such as your Xbox Gamertag or PlayStation Network Online ID) and other information needed to enable Cross-Play. EA may also give information about your use of Cross-Play features to the platform you play on. You can change Cross-Play preferences in the game's or your platform's settings. Platforms that may receive your information include Sony, Microsoft, Nintendo, Valve (Steam), Epic and others as they become available, and the information they receive may be subject to their own privacy notices.
Supporting quotations
When Cross-Play is enabled and you play with someone on another platform, that other platform may receive your platform's ID (such as XBOX Gamertag, or Online ID of your account for PlayStation™Network) along with other information necessary to enable Cross-Play.
In addition, we may provide information regarding your use of Cross-Play features to the platform on which you play our games.
You can change your Cross-Play preferences by visiting the game's or your platform's settings menus.
Other platforms receiving your information may include Sony (PlayStation®4 system or PlayStation®5 console), Microsoft (XBOX), Nintendo (Nintendo Switch), Valve (Steam), Epic, and additional platforms as they become available for these features.
Your information received by these platforms may be subject to their respective privacy notices.
Qualifications & exceptions
Applies when Cross-Play is enabled.
You can change Cross-Play preferences in game or platform settings.
Not stated here
The platforms' privacy notices are not supplied.
Sharing & Disclosure · Company practice
EA shares information with platforms as needed to carry your progress and purchases across platforms
Some EA games may let you continue progress between platforms and make purchases on one platform available on another. EA says it will share your information with platforms to the extent necessary to enable these features.
Supporting quotations
Some of our games may also allow you to continue progress on a game between platforms, as well as enable the ability for your purchases on one platform to be available on another platform.
We will share your information with platforms to the extent necessary to enable these features.
Qualifications & exceptions
Sharing is limited to the extent necessary to enable cross-platform progress and purchases.
Sharing & Disclosure · Company commitment
EA may disclose your information to other recipients with your express consent
EA may disclose your information to other recipients with your express consent, unless otherwise described earlier in this section. The wording permits these consent-based disclosures; it does not itself say that every disclosure not listed earlier requires consent. Examples are agreeing to let EA share your information with a company to hear about its products, services or promotions, or telling EA you want to link your EA Account with another company's services. Those recipients process the information you agree to share under their own privacy notices.
Supporting quotations
With your consent. We may disclose your information to other recipients with your express consent, unless otherwise described above.
For example, you may agree to us sharing your information with a certain company or organization to hear about their products, services, or promotions, or if you tell us that you want to link your EA Account with another company’s services.
These recipients will process the information you agree to share according to their respective privacy notices.
Qualifications & exceptions
Express consent is not required for the recipient categories described earlier in Section 4 ("unless otherwise described above").
Recipients apply their own privacy notices.
Sharing & Disclosure · Company commitment
EA remains responsible when it passes DPF data on to agents acting for it
EA Inc. US says it is responsible for processing personal data it receives under the Data Privacy Frameworks and then transfers to a third party acting as its agent. It complies with the DPF Principles for all onward transfers of personal data from the EU, UK and Switzerland, including the onward transfer liability provisions.
Supporting quotations
EA Inc. US is responsible for the processing of personal data it receives, under the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and Swiss-U.S. DPF, and subsequently transfers to a third party acting as an agent on its behalf.
EA Inc. US complies with the EU-U.S. DPF and Swiss-U.S. DPF Principles for all onward transfers of personal data from the EU, UK, and Switzerland, including the onward transfer liability provisions.
Qualifications & exceptions
Applies to personal data received under the DPF frameworks.
Sharing & Disclosure · User right or choice
Where the law allows, you can opt out of targeted ads (sale or sharing) or object to legitimate-interest processing
You may opt out of targeted advertising, or object to processing of your data based on EA's legitimate interests, where applicable law provides those rights. Under applicable US state privacy laws this is also called opting out of the sale or sharing of your personal information. Instructions are in the My Privacy Rights portal, including its Your Privacy Choices section.
Supporting quotations
Your right to opt-out or object to certain processing. You may opt-out of targeted advertising, or object to processing of your data based on our legitimate interests, where applicable law provides for such rights.
This right is also referred to as the ability to opt-out of the sale or sharing of your personal information, as specifically provided by applicable US state privacy laws.
To exercise these rights, please see further instructions in our My Privacy Rights portal (https://www.ea.com/legal/privacy-portal), including the Your Privacy Choices section.
Qualifications & exceptions
Available only where applicable law provides the right.
The effect of an opt-out depends on where you make it (account, mobile game or web cookie controls).
Not stated here
The portal's instructions are not part of this document.
Sharing & Disclosure · Restriction or exception
A targeted-ad opt-out only covers where you made it: your EA Account, one mobile game, or one browser
The effect of a targeted-advertising opt-out depends on where you make it. Opting out through your EA Account applies to any PC and console games you have logged into with that account. Opting out in a mobile game's settings applies to that mobile game. Opting out through EA's web cookie controls applies when you visit EA websites on the browser and device where you made the choice.
Supporting quotations
The effect of your choice will depend on the context in which you exercise it:
If you opt-out of having your information shared for purposes of targeted advertising on PC and console through your EA Account, your choice will take effect for any PC and console games that you have logged into with your EA Account.
If you opt-out of having your information shared for purposes of targeted advertising through one of our mobile game settings, your choice will take effect for that mobile game.
If you opt-out of having your information shared for purposes of web targeted advertising through our cookies controls, your choice will take effect when visiting our websites through the browser and device on which you made that choice.
Qualifications & exceptions
You may need to opt out separately for each mobile game and each browser and device.
In some regions EA honors the Global Privacy Control browser signal, but only for that browser and not in games
In certain regions, EA treats an opt-out preference signal from your web browser, such as the Global Privacy Control ("GPC"), as a valid request to opt out of the sale and sharing of personal information processed through that browser. In practice it controls whether your browser loads third-party targeted-advertising cookies, or others that may count as a sale or sharing, on EA's websites. Because EA processes the signal based only on browser settings, you need to set it separately for each browser and device. GPC does not control targeted advertising in EA's PC, console or mobile games; that must be changed through your account or the game's settings.
Supporting quotations
Global Privacy Control. In certain regions, we recognize an opt-out preference signal sent by your web browser (sometimes referred to as the Global Privacy Control or "GPC") as a valid request to opt-out of the sale and sharing of the personal information processed via the browser you are using.
In practice this controls whether your browser loads third-party cookies on our Services' websites that are used for targeted advertising, or may otherwise be considered a sale or sharing of personal information.
We process this signal only based on browser settings, so you would need to set them separately for different browsers on the same device and across devices.
GPC does not control targeted advertising in our PC, console, or mobile games and must be changed via your account or the game's settings, as described above.
Qualifications & exceptions
Recognized only in certain regions.
Applies per browser and device.
Does not cover targeted advertising in PC, console or mobile games.
Not stated here
The regions where GPC is recognized are not listed.
For targeted ads, EA may "sell" or "share" identifiers, age or gender, browsing, location, audio data and inferences
Under the CCPA's definitions, EA says the following categories may be "sold" or "shared" for targeted advertising: identifiers; characteristics of protected classifications (such as age or gender); commercial information; internet or electronic network activity; approximate geolocation; audio or electronic information; and inferences. This information may have been sold or shared with EA's advertising partners, for the purposes described in the advertising-partners paragraph of Section 4.
Supporting quotations
The following categories of personal information may be "sold" or "shared," as those terms are defined under the CCPA, for purposes of targeted advertising:
Identifiers; such as a real name, user name, account name, email, online identifiers, device identifiers, IP address, or mobile device identifiers;
Characteristics of Protected Classifications under state or federal law; such as age or gender;
Commercial Information; such as products or services interaction and purchase history;
Internet or Electronic Network Activity information; such as, browsing history, search history, and information regarding interactions with our games, websites, applications, and/or advertisements;
Approximate (coarse) geolocation data; such as location data derived from IP address or device settings;
Audio or Electronic information; such as when you play our games, play certain multiplayer modes, use chat features, or participate in competitive game modes or live events;
Inferences; such as consumer preferences drawn from the above.
This information may have been sold or shared with our advertising partners for the purposes described in the respective paragraph of Section 4: Who May Receive Your Information.
We also may share information relating to your device and your use of our Services with our third-party advertising partners so they may deliver targeted advertisements to you when you visit third-party services and websites within their networks.
Qualifications & exceptions
"Sold" and "shared" are used as defined under the CCPA, for targeted advertising.
You can opt out of the sale or sharing (Section 8).