Purpose: provide the Services, including insights and health inferences
Oura processes personal data when you use the Services in order to give you personalized insights about your readiness, sleep and activity, and other inferences about your health status.
Supporting quotations
We process personal data when you use our Services, such as to provide you with personalized insights about your readiness, sleep, activity, and other inferences about your health status
Qualifications & exceptions
Stated for device and application users when they use the Services.
Cross-references
contrast (model-proposed): Right to object or opt out; Oura says it does not sell data, profile or engage in targeted advertising — contrast: The purposes section says Oura processes personal data to provide personalized insights and other inferences about your health status, while the rights section says Oura does not profile based on your personal data. The source does not say how those inferences relate to profiling as defined under applicable law.
Inference & Profiling · Company practice
AI features: Oura Advisor and suggestions to follow up with partner services
Some Service features use artificial intelligence and machine learning. Oura Advisor is an AI assistant that, when you engage with it, gives personalized wellness guidance based on information you submit to Oura or direct the Services to collect. Oura also uses AI and algorithmic analysis to suggest that you follow up with partner services, and you decide whether to engage with or share any personal data with partner services when it does.
Supporting quotations
Some features in our Services use artificial intelligence and machine learning
Oura Advisor is an AI assistant that, when you engage with the feature, provides personalized wellness guidance based on information you submit to Oura or direct our Services to collect
We also use AI and algorithmic analysis to provide you with suggestions to follow up with partner services
You get to decide whether you want to engage with or share any personal data with partner services when we do this
Qualifications & exceptions
Oura Advisor guidance is provided when you engage with the feature.
Sharing personal data with partner services is described as your decision.
Not stated here
The source does not say which data the partner-service suggestions are based on.
Inference & Profiling · Company commitment
U.S. notice: AI analysis is for general wellness information, not legal or similarly significant decisions
Oura says some Service features rely on AI-based analysis of your data, and that these features are designed to provide general wellness information rather than to make legal or similarly significant decisions about you.
Supporting quotations
Some features of our Services rely on AI-based analysis of your data
designed to provide general wellness information and not to make legal or similarly significant decisions about you