Pinterest uses your information to run the service, identify you, connect you with friends and send updates
The listed purposes for collecting, using and disclosing personal information include providing the Pinterest services, identifying you when you use them, responding to your questions or comments, building your community through content suggestions and helping your friends and contacts find you on Pinterest, enabling searching with photos if you choose, and sending you updates by email, push notification, SMS or phone.
Supporting quotations
Purposes for Collecting, Using, and Disclosing
Provide the Pinterest services
Identify you when you use the Pinterest services
Respond to your questions or comments
Build your community on the Pinterest services through content suggestions and to help your friends and contacts find you on Pinterest
Enable searching with photos, if you choose
Send you updates, including by email, push notification, SMS, or phone
Qualifications & exceptions
Searching with photos is listed as a purpose only if you choose it.
The table does not tie each purpose to particular categories of personal information.
Not stated here
How to stop receiving updates by each channel is not described on this page.
Use & Processing · Company practice
Pinterest uses your on- and off-Pinterest behavior to recommend content and serve relevant ads
Pinterest says it uses personal information to recommend Pins, boards and content you might like based on your activity on Pinterest and your offsite behavior, and to serve you relevant ads. Recommendations therefore draw on what you do outside Pinterest, not only on Pinterest. The Advertising Activities section explains that some of this ad activity may count as sharing, selling or targeted advertising under the State Privacy Laws, which you can opt out of.
Supporting quotations
Recommend Pins, boards, and content you might like based on your activity on the Pinterest services and your offsite behavior
Serve you relevant ads
Qualifications & exceptions
Ad-related processing may be "sharing," "selling" or targeted advertising under the State Privacy Laws, which carries an opt-out right described in the rights section.
Not stated here
What specific offsite behavior is used and from which sources is not detailed in this row.
Use & Processing · Company practice
Your information is used for analytics and to improve products, including machine learning and generative AI
Pinterest lists conducting analytics and research on who is using its services and what they are doing as a purpose. It also lists improving the products and services of its family of companies, such as its machine learning technology, and offering new features, including those supported by generative artificial intelligence technology. The improvement purpose covers Pinterest's family of companies, not only the Pinterest service itself.
Supporting quotations
Conduct analytics and research on who is using our Services and what they are doing
Improve the products and services of our family of companies, such as our machine learning technology, and offer new features, including those supported by generative artificial intelligence technology
Qualifications & exceptions
Product improvement extends to Pinterest's family of companies.
Not stated here
Which companies make up Pinterest's family of companies is not named.
Whether you can opt out of use of your information for machine learning or generative AI features is not addressed on this page.