Depending on your settings, other users or the public see your info; linked services get it at your direction
Pinterest discloses information to other users or the public depending on your settings; for example, anyone can see the public boards and Pins you create and the public profile information you give Pinterest. It also discloses information to other services at your direction, for example when you decide to link your Pinterest account to third-party services.
Supporting quotations
Recipients of Information
Other users or the public, depending on your settings. For example, anyone can see the public boards and Pins you create and public profile information you give us
Other services, at your direction, for example when you decide to link your Pinterest account to third party services
Qualifications & exceptions
Public visibility depends on your settings; public boards, Pins and public profile information are visible to anyone.
Disclosure to other services happens at your direction, such as when you link accounts.
Sharing & Disclosure · Company practice
Pinterest discloses information to partners and advertisers to show you ads on and off Pinterest
Pinterest lists partners and advertisers as recipients of personal information, for the purpose of showing you ads both on Pinterest and off Pinterest. The Advertising Activities section describes this ad-related disclosure in more detail and treats some of it as possible sharing, selling or targeted advertising under the State Privacy Laws.
Supporting quotations
With partners and advertisers, to show you ads on and off Pinterest
Qualifications & exceptions
Purpose stated: to show you ads on and off Pinterest.
Sharing & Disclosure · Company practice
Service providers, Pinterest's corporate family and corporate-transaction parties can receive your information
Pinterest discloses personal information to service providers and vendors it employs to process information on its behalf based on its instructions. It also discloses information to its corporate family of companies, or in connection with a corporate transaction.
Supporting quotations
Service providers and vendors that we employ to process information on our behalf based on our instructions
Our corporate family of companies or in connection with a corporate transaction
Qualifications & exceptions
Service providers and vendors process information on Pinterest's behalf and based on its instructions.
Not stated here
The kinds of corporate transactions covered and the members of the corporate family are not specified.
Sharing & Disclosure · Company practice
Pinterest's ad personalization and promotion may count as selling, sharing or targeted advertising under state laws
Pinterest says that, to help personalize the ads it and its partners show you on and off Pinterest, and to advertise Pinterest services to you on third-party sites and services, it engages in activities that may qualify as "sharing," "selling" or processing personal information for "targeted advertising" under the State Privacy Laws. Pinterest does not concede that every such activity is a sale; it says the activities may qualify. Residents of covered states have a right to opt out of these activities, described in the rights section.
Supporting quotations
To help personalize the ads we and our partners show you on and off Pinterest, and to advertise Pinterest services to you on third-party sites and services, we engage in activities that may qualify as “sharing,” “selling,” or processing personal information for “targeted advertising” under the State Privacy Laws.
Qualifications & exceptions
"May qualify": Pinterest does not state that each activity is legally a sale or sharing.
You can opt out of these activities through the "Privacy and Data" section of your settings; Pinterest will obtain opt-in consent where a State Privacy Law requires it.
Not stated here
Which specific activities Pinterest itself treats as a sale, as sharing or as targeted advertising is not separated.
Pinterest uses partner data to pick ads and gives advertisers your Pinterest activity to measure ad performance
As examples of these ad activities, Pinterest uses personal information, including information it receives from ad partners and other third parties, to decide which ads to show you on and off Pinterest. It discloses information about you and your Pinterest activity to improve the ads you see on Pinterest through third-party ad network partners. It provides information about your Pinterest activity to advertisers to help them measure how their ads perform. It also discloses personal information to third-party services and advertising partners so it can reach you with ads about Pinterest on those services.
Supporting quotations
For example, we use personal information, including information we receive from ad partners and other third parties to decide which ads to show you on and off Pinterest
we disclose info about you and your Pinterest activity to improve the ads you're shown on Pinterest
We provide info about your Pinterest activity with advertisers to help them measure how their ads perform.
We also disclose personal information to third-party services and advertising partners to reach you with ads about Pinterest on those third-party services.
Qualifications & exceptions
These are introduced as examples ("For example"), not a complete list of ad activities.
Not stated here
The linked help article about third-party ad network partners is not supplied here.
Over the past 12 months Pinterest shared identifiers, activity data and inferences with ad networks and others
Pinterest says that in the preceding 12 months its ad activities involved sharing three categories of personal information: identifiers, like your IP address, mobile advertising ID, cookie ID or hashed versions of your email address; internet or electronic network activity information, including data about actions you take on Pinterest; and inferences Pinterest draws about your interests or preferences. The categories of third parties are advertising networks, advertisers, data analytics providers and social networks. The table lists all categories and all third-party types together in one row, so it does not say which category went to which type of recipient. A hashed email address is still listed as a shared identifier.
Supporting quotations
In the preceding 12 months, such activities involved sharing the following categories of personal information with the categories of third parties shown in the table below:
Categories of Personal Information
Categories of Third Parties
Identifiers, like your IP address, mobile advertising ID, cookie ID, or hashed versions of your email address
Internet or electronic network activity information, including data about actions you take on the Pinterest services
Inferences we draw about your interests or preferences
Advertising networks
Advertisers
Data analytics providers
Social networks
Qualifications & exceptions
Covers the preceding 12 months, measured from a date the page does not state beyond "Last updated: April 2025".
The single-row table does not map each category to a particular recipient type.
Not stated here
Which specific companies are in each third-party category is not named.
Sharing & Disclosure · Company commitment
Pinterest will get your opt-in consent for these ad activities where a state privacy law requires it
Pinterest says it will obtain your opt-in consent for the ad activities described in the Advertising Activities section where a State Privacy Law requires it. Outside those cases, the page describes a right to opt out rather than a requirement to opt in.
Supporting quotations
We will obtain your opt-in consent for activities described in this section where required by a State Privacy law
Qualifications & exceptions
Opt-in consent only "where required by a State Privacy law"; the page does not say which laws or situations require it.
Not stated here
Which states or activities require opt-in consent is not stated.
Pinterest does not knowingly share or sell information about California users under 16
Pinterest says it does not knowingly "share" or "sell" information about California users under 16. The commitment is limited to California users, to users under 16, and to what Pinterest knows; it does not address users in other states.
Supporting quotations
we do not knowingly “share” or “sell” information about California users under 16
Qualifications & exceptions
Limited by "knowingly": it covers users Pinterest knows are under 16.
Stated only for California users.
Not stated here
How Pinterest determines a user's age for this purpose is not described.
Treatment of minors in other states is not addressed in this sentence.
You can opt out of sale, sharing and targeted ads in settings; account holders' GPC signals count as opt-outs
You have the right to opt out of activities that may be considered "sharing," "sales" or processing personal information for "targeted advertising" under the State Privacy Laws, by following the instructions in the "Privacy and Data" section of your settings menu. If you have a Pinterest account and visit the site with an opt-out preference signal such as Global Privacy Control enabled, Pinterest will treat that as an opt-out request. The page only commits to honoring the signal for people who have an account; it does not say what happens for visitors without one.
Supporting quotations
Right to Opt-out of Sales/Sharing/Targeted Advertising. You have the right to opt out of activities that may be considered “sharing,” “sales,” or processing personal information for “targeted advertising” under the State Privacy Laws, which you can do by following the instructions provided in the “Privacy and Data” section of your settings menu.
If you have an account with us and you visit our site with an opt-out preference signal (such as Global Privacy Control) enabled, we will treat this as an opt-out request.
Qualifications & exceptions
Opt-out preference signals are treated as opt-out requests only if you have an account and visit the site with the signal enabled.
The settings route is in the "Privacy and Data" section of your settings menu.
Not stated here
How Pinterest handles opt-out preference signals from visitors without an account is not stated.
Whether the signal applies on the mobile apps, not only the site, is not stated.