Relevant Ads uses which apps you use, bought age or gender data and your ad ID to profile interests for ads
Under the Relevant Ads program, T-Mobile collects data about which apps you use and how often, may combine it with data you provide or data it buys (such as your age or gender), and collects your mobile advertising ID (MAID). It uses this to build models and inferences about your interests (for example, sports lover or food enthusiast), to measure things like advertising campaigns, and to create audiences by grouping, modeling or scoring by interests. T-Mobile and its advertising partners serve you ads about other companies tailored to your interests, delivered using your MAID. You can change your preferences in the Privacy Dashboard.
Supporting quotations
We collect data about which apps you use and how often you use them.
This may be combined with other data that you provide to us, or that we buy, like your age or gender.
We also collect your mobile advertising ID (MAID).
We use this data to create models and inferences about your interests (e.g., sports lover, food enthusiast).
We and our advertising partners serve you ads about other companies tailored to your interests.
Your MAID is used to deliver Relevant Ads to you.
to change your preferences.
Qualifications & exceptions
Unlike the Personalized Ads and Offers and Tailored Offers and Ads rows, this row does not say Relevant Ads requires you to opt in; it points to the Privacy Dashboard to change preferences.
Not stated here
Whether Relevant Ads is on by default is not stated in this row.
Which advertising partners receive or use the data is not named.
Inference & Profiling · User right or choice
You can opt out of certain future profiling, including for decisions with legal or similarly significant effects
You can tell T-Mobile not to use your personal data for certain kinds of "profiling" that it might do in the future, by opting out in the Privacy Dashboard. Profiling, as T-Mobile describes it, generally refers to automated processing of personal data to evaluate, analyze or predict aspects such as your performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements. You can opt out of having profiling used for future decisions that produce legal or similarly significant effects on you.
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Profiling and automated decisions. You can tell us not to use your personal data for certain kinds of “profiling” that we might do in the future by visiting our
“Profiling” is a specific type of activity under certain privacy laws and generally refers to the automated processing of personal data to evaluate, analyze, or predict certain personal aspects about your performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
You can opt out of having profiling used for future decisions that produce legal or similarly significant effects on you.
Qualifications & exceptions
The opt-out covers "certain kinds" of profiling and future decisions; the interest modeling in the advertising programs has its own choices.
Like every listed choice, this may not apply in every circumstance: T-Mobile says it may limit or deny a request where the law allows or requires it, or if it cannot verify who you are.
Not stated here
The notice does not say whether T-Mobile currently uses profiling for decisions with legal or similarly significant effects.
Inference & Profiling · Company commitment
Device and network data, including places, numbers contacted and sites visited, is not used for health inferences
In the consumer health section, T-Mobile notes that it collects data when you use a device on its network, including where you are, phone numbers called or texted, IP addresses, websites and URLs visited, and when you install or use mobile apps on T-Mobile devices. It says it does not use this data to create consumer health data inferences about you.
Supporting quotations
Device and network data We collect data when you use a device connected to the T-Mobile network (as part of providing you the products and services you select), including where you are when you use a device on our network, phone numbers called/texted, IP addresses, websites and URLs visited, and when you install or use mobile applications on T-Mobile devices.
We do not use this data to create consumer health data inferences about you.
Qualifications & exceptions
The commitment covers consumer health data inferences from device and network data; other inferences described elsewhere (for example, interest models for ads) are not excluded by it.