The data-use list gives examples and common contexts; law may also require collection, sharing or consent
The section that follows lists examples of the data T-Mobile collects and the most common contexts for collecting and using it, such as providing services under its agreement with you or supporting its business needs and interests. It is not presented as a complete list. T-Mobile adds that applicable legal requirements may require it to collect and share your data, or to get your consent before using it.
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Here are examples of the data we collect and the most common contexts in which we collect and use data, such as when we provide services to you as part of our agreement with you, or to support our business needs and interests.
We may also be required to collect and share your data based on applicable legal requirements (or to collect your consent before we use it).
Qualifications & exceptions
The categories are described as examples and the most common contexts, so uses outside the listed rows are not ruled out.
Not stated here
Which legal requirements apply, and when consent is required, is not specified.
Use & Processing · Company practice
Personal data may be used to advertise T-Mobile’s and other companies’ products, with consent where required
For advertising and marketing, the data collected is listed as the personal data described throughout the notice. T-Mobile uses various personal data to advertise and market products and services from T-Mobile and from other companies through its advertising programs, with your consent where required. The specific programs (Relevant Ads, Personalized Ads and Offers, Tailored Offers and Ads, and Advertising Solutions) are described in the following rows.
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Personal data described throughout this privacy notice.
We use various personal data to advertise and market products and services from T-Mobile and other companies through our advertising programs (and with your consent where required).
Qualifications & exceptions
Consent is mentioned only "where required"; the notice does not say which uses or places require it.
Not stated here
Which personal data from the rest of the notice is actually used for advertising is not specified in this row.
Use & Processing · Company practice
Personalized Ads and Offers used precise location, browsing domains and CPNI; it can no longer be turned on
If you opted in to Personalized Ads and Offers, T-Mobile collected, in addition to the Relevant Ads data, data such as your precise location, self-declared data like age range and gender, and the high-level website domains you view using your broadband data, which may include Customer Proprietary Network Information (CPNI). T-Mobile and its advertising partners use this data for ads more personalized than Relevant Ads, to measure campaigns and to create interest audiences. The notice says the program is no longer available to turn on, even if you were previously opted in, and that T-Mobile has launched a new program called Tailored Offers and Ads. You can change preferences in the Privacy Dashboard.
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if you opted in to Personalized Ads and Offers, we collect data like your precise location, self-declared data like age range and gender, and the high-level website domains you view using your broadband data.
This may include Customer Proprietary Network Information (CPNI).
We and our advertising partners use this data to provide ads that are more personalized than those provided through Relevant Ads.
Personalized Ads and Offers is no longer available to turn on, even if you were previously opted in.
We’ve launched a new program called Tailored Offers and Ads.
Qualifications & exceptions
Collection under this program depends on your having opted in.
Not stated here
The notice does not say whether existing opt-ins continue to be used; other sections still refer to people who are part of this program and to withdrawing consent from it.
Use & Processing · Company practice
Calling records (CPNI) run the network and plan offers; some CPNI is used or shared only with your opt-in consent
T-Mobile collects Customer Proprietary Network Information (CPNI) about your voice service use, such as the type, location, destination and amount of calling, plus call detail information. It uses this to run and maintain its network, manage your subscription, identify offers for T-Mobile calling plans, and for other uses described throughout the notice. It may also use or share certain CPNI with your opt-in consent, including for its Tailored Offers and Ads and Product Development programs in the Privacy Dashboard. Your choices there do not affect the connectivity services you receive, and you can update them at any time.
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We collect data about your use of our voice services, like the type, location, destination, and amount of voice calling you use, plus call detail information.
We use this data to run and maintain our network, manage your subscription, identify offers for T-Mobile calling plans, and for other uses described throughout this Privacy Notice.
We also may use or share certain CPNI with your opt-in consent, including for our Tailored Offers and Ads and Product Development programs available in our
Your choices won't affect any connectivity services you receive from T-Mobile.
Update your choices on your Privacy Dashboard any time.
For more details, read our
Qualifications & exceptions
The opt-in consent condition applies to the use or sharing of "certain CPNI" for programs such as Tailored Offers and Ads and Product Development; the network, subscription and calling-plan uses are not conditioned on it.
Not stated here
Which CPNI counts as "certain CPNI", and what the Product Development program does, is not described here.
The linked Phone privacy article was not supplied.
Any personal data in the notice may be used to develop and personalize products, including training AI models
T-Mobile uses the personal data described throughout the notice to provide, develop, customize and personalize products and services, including to train artificial intelligence models (for example, to improve its network or enhance customer service).
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Personal data described throughout this privacy notice.
We use personal data to provide, develop, customize, and personalize products and services, including to train artificial intelligence models (e.g., to improve our network, enhance customer service, etc.).
Qualifications & exceptions
The AI examples given are network improvement and customer service; the list is open-ended ("etc.").
Not stated here
No opt-out from use of personal data for AI training is described in this row; the CPNI row separately requires opt-in consent for certain CPNI used in a Product Development program.
Use & Processing · Company practice
Personal data is used for quality and safety, enforcing policies and business research reports
T-Mobile uses the personal data described throughout the notice to help maintain and improve the quality and safety of its products and services, including enforcing its policies, and to conduct research and create reports from analysis of usage patterns and trends to support its business needs.
Supporting quotations
Personal data described throughout this privacy notice.
We use personal data to help maintain and improve the quality and safety of our products and services, including to enforce our policies.
We also use personal data to conduct research and create reports from analysis of usage patterns and trends to support our business needs.
Use & Processing · Company practice
Sweepstakes entries collect contact information that T-Mobile may also use for marketing
When you enter a sweepstakes or contest, T-Mobile collects your contact information. It uses it to run the sweepstakes or contest under the applicable terms and conditions, and may also use it to market to you. Sometimes the law requires T-Mobile to collect data about entrants.
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When you enter a sweepstakes or contest, we collect your contact information.
We use this data to run the sweepstakes or contest in line with applicable terms and conditions, and may also use it to market to you.
Sometimes the law requires us to collect data about those that enter into our sweepstakes.
Not stated here
The applicable sweepstakes terms were not supplied.
Use & Processing · Company practice
Location data runs the network, fraud checks and emergency help; ads and location services need your consent
T-Mobile uses location data to provide and support its services, including routing wireless communications, running and improving its networks and business, detecting and preventing fraud, helping emergency responders, and complying with legal obligations. If you consent, it may also use your precise location for advertising, for location-based services such as SyncUP KIDS, or for other services that may require consent.
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We use location data to provide and support our services, including to route wireless communications, run and improve our networks and business, detect and prevent fraud, help emergency responders, or comply with legal obligations.
If you provide your consent, we may also use your precise location for advertising purposes, to provide location-based services like SyncUP KIDS, or other services that may require your consent.
Qualifications & exceptions
Use of precise location for advertising depends on your consent; the service, network, fraud, emergency and legal uses do not.
Use & Processing · Permission or license
T-Mobile may use personal data for other purposes when you consent
Beyond the listed uses, T-Mobile may use personal data for other purposes when you give it your consent.
Supporting quotations
Other data uses with your consent. We may use personal data for other purposes when you give us your consent.
Use & Processing · Company commitment
Without your consent, sensitive data is not used to infer traits and not sold or shared for cross-context ads
Unless you give consent, T-Mobile says it does not collect or use sensitive personal data to infer characteristics about you, and only uses or discloses it for the purposes described in section 7027(m) of the California Consumer Privacy Act Regulations. The notice explains that this means things like providing services, processing transactions, complying with laws, managing its business, preventing, detecting and responding to fraud, abuse, security incidents and other unauthorized activities, and protecting the rights, interests, safety or property of T-Mobile, you and others. Unless you consent, it does not "sell" or "share" sensitive personal data for cross-context behavioral advertising, which it describes as targeted advertising that tracks your activity across websites, apps and services. Each limit is lifted where you consent; for example, the advertising programs that use precise location (Personalized Ads and Offers, Tailored Offers and Ads) depend on your opting in.
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Unless you give us consent, we don’t collect or use this data to infer characteristics about you and we only use or disclose the data for purposes described in section 7027(m) of the California Consumer Privacy Act Regulations.
That means we only use it for things like providing services, processing transactions, complying with laws, managing our business, preventing, detecting, and responding to fraud, abuse, security incidents, and other unauthorized activities, and to protect the rights, interests, safety, or property of T-Mobile, you, and others.
Unless you give us consent, we don’t “sell” or “share” sensitive personal data for purposes of “cross-context behavioral advertising,” which is targeted advertising that tracks your activity across different websites, applications, and services.
for more information about our privacy practices regarding data we collect and maintain to manage financial offerings you select with us, including device financing or postpaid service.
Qualifications & exceptions
Each limit applies "unless you give us consent".
The purpose list is introduced with "things like", so it summarizes rather than reproduces the cited regulation.
Not stated here
The text of section 7027(m) of the California Consumer Privacy Act Regulations is not supplied; this card relies only on the notice’s own summary.
You can opt out of Analytics and Reporting aggregation in the Privacy Dashboard
You may opt out of having data from your T-Mobile device aggregated as part of T-Mobile's Analytics and Reporting program, through the Privacy Dashboard.
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Analytics and Reporting. You may opt out of having the data from your T-Mobile device aggregated as part of our Analytics and Reporting program by going to our
Qualifications & exceptions
Like every listed choice, this may not apply in every circumstance: T-Mobile says it may limit or deny a request where the law allows or requires it, or if it cannot verify who you are.
You can adjust marketing email and text preferences in the Privacy Dashboard
You can adjust your marketing communication preferences for emails and texts in the Privacy Dashboard; T-Mobile points to its Your marketing preferences article for more.
Supporting quotations
Marketing emails or texts. You can adjust your marketing communication preferences in our
Not stated here
The Your marketing preferences article was not supplied.
Use & Processing · User right or choice
Consent-based uses can be withdrawn at any time, and T-Mobile will stop that use
Where T-Mobile uses your information based on your consent, you can withdraw that consent at any time and manage and limit how it uses your data through tools such as the Privacy Dashboard or device settings. If you withdraw consent, T-Mobile will stop using your data for that purpose.
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Privacy Dashboard. If we use your information based on your consent, you can withdraw that consent at any time and manage and limit how we use your data through the tools we make available—such as your
If you withdraw your consent, we will stop using your data for that purpose.
Data may be processed outside the US by affiliates and providers; T-Mobile does not serve EU or UK consumers
T-Mobile is based in the United States and its data processing mostly takes place there, but your personal data may be transferred to, processed and stored in the US or other countries where its affiliates or service providers process data. It says it takes steps to protect your data in line with applicable laws, which may include contracts requiring recipients to use appropriate privacy and security protections. T-Mobile does not offer products or services directly to consumers in the E.U. or U.K.
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T-Mobile is based in the United States and our data processing mostly takes place in the United States.
Your personal data may be transferred to, processed, and stored in the United States or in other countries where our affiliates or service providers process data.
This may include contracts that require companies receiving your personal data to use appropriate privacy and security protections.
T-Mobile does not offer products or services directly to consumers in the E.U. or U.K.
Qualifications & exceptions
Contracts with recipients are something the protective steps "may include", not a stated requirement for every transfer.
Not stated here
The other countries are not named.
Use & Processing · Context
International services (formerly Sprint) are for business customers, and data is generally limited to business context
T-Mobile's international services, previously provided by Sprint and now part of T-Mobile for Business, are directed to business customers. Their users are typically employees of business customers or prospective business customers, and the personal data T-Mobile collects will generally be limited to data collected or generated in a business context.
Supporting quotations
T-Mobile's international services, previously provided by Sprint and now part of T-Mobile for Business, are directed to business customers.
Users of T-Mobile's international services are typically employees of those business customers, or prospective business customers, and personal data that we collect will generally be limited to data collected or generated in a business context.