Tinder uses cookies to provide, secure and improve its services, including recognizing you and tailoring ads
Tinder says it uses cookies to provide, secure and improve its services, including by remembering your preferences, recognizing you when you visit its website, measuring the success of its marketing campaigns and personalizing and tailoring ads to your interests. Because the policy also calls web beacons, tracking URLs and SDKs “cookies”, these purposes cover those technologies too.
Supporting quotations
Like other providers of online services, we use cookies to provide, secure and improve our services, including by remembering your preferences, recognizing you when you visit our website, measuring the success of our marketing campaigns and personalizing and tailoring ads to your interests.
For simplicity, we also refer to these technologies as “cookies” in this Cookie Policy.
Qualifications & exceptions
The purposes listed after “including” are examples of providing, securing and improving the services.
Use & Processing · Company practice
Essential cookies are strictly necessary, e.g. for log-in, remembering preferences and detecting malicious activity
The policy lists four cookie types, saying some or all of them may be set on your device when you use the services. In that table, essential cookies are described as strictly necessary to provide the services, for example enabling you to log in, remembering your preferences and keeping you safe by detecting malicious activity.
Supporting quotations
When you use our services, some or all of the following types of cookies may be set on your device.
Essential cookies
These cookies are strictly necessary to provide you our services, such as enabling you to log in, remembering your preferences and keeping you safe by detecting malicious activity.
Qualifications & exceptions
Some or all of the listed types may be set; the table does not say which are set in a given case.
Not stated here
The policy does not say whether essential cookies can be turned off.
Use & Processing · Company practice
Analytics cookies help Tinder understand how its services are used and customize and improve them for you
Analytics cookies are one of the four types the policy says may be set when you use the services. They help Tinder understand how its services are being used and help it customize and improve its services for you.
Supporting quotations
When you use our services, some or all of the following types of cookies may be set on your device.
Analytics cookies
These cookies help us understand how our services are being used and help us customize and improve our services for you.
Qualifications & exceptions
Some or all of the listed types may be set; the table does not say which are set in a given case.
Not stated here
The analytics providers are not named in this table.
Use & Processing · Company practice
Advertising and marketing cookies measure Tinder's campaigns and select and measure ads shown to you
Advertising and marketing cookies are used to determine how effective Tinder's marketing campaigns are and to make the ads you see more relevant to you. The policy lists their functions: understanding how much traffic marketing campaigns drive to the services, preventing the same ad from continuously reappearing, making sure ads display properly for advertisers, selecting advertisements relevant to you, and measuring how many ads are displayed and how they perform, such as how many people interacted with an ad. Like the other types, they may or may not be set in a given case.
Supporting quotations
When you use our services, some or all of the following types of cookies may be set on your device.
Advertising & marketing cookies
These cookies are used to determine how effective our marketing campaigns are and make the ads you see more relevant to you. They perform functions like helping us understand how much traffic our marketing campaigns drive on our services, preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, selecting advertisements relevant to you and measuring the number of ads displayed and their performance, such as how many people interacted with a given ad.
Qualifications & exceptions
Some or all of the listed types may be set; the table does not say which are set in a given case.
Not stated here
The advertising partners involved are not named in this table.
Use & Processing · User right or choice
Industry opt-out programs can stop personalized ads from participating companies, but not ads altogether
The policy says advertising companies may take part in self-regulatory programs that let you opt out of interest-based ads involving them, and lists the Digital Advertising Alliance, the Interactive Digital Advertising Alliance (linked to youronlinechoices.eu) and AppChoices (apps only). Opting out does not mean you stop seeing ads: you stop seeing personalized ads only from the companies that participate in those programs. If you delete cookies on your device after opting out, you need to opt out again.
Supporting quotations
Advertising companies may participate in self-regulatory programs which allow you to opt out of any interest-based ads involving them. For more information on this, you can visit the following sites: [Digital Advertising Alliance](http://optout.aboutads.info/?c=2#!/); [Interactive Digital Advertising Alliance](http://www.youronlinechoices.eu/); [Appchoices](http://youradchoices.com/appchoices) (apps only).
Opting out does not mean that you will not see advertising - it means you won’t see personalized advertising from the companies that participate in the opt-out programs. Also, if you delete cookies on your device after you opted out, you will need to opt-out again.
Qualifications & exceptions
Opt-out covers only companies that participate in the programs.
You still see advertising after opting out, just not personalized ads from participants.
Deleting cookies after opting out undoes the opt-out; you must opt out again.
Not stated here
Whether Tinder or its advertising partners participate in these programs is not stated.