Inference & Profiling · Company practice
Uber collects or infers your gender, including from your first name, for Women Rider Preference and for marketing
Uber collects or infers your gender to enable its Women Rider Preference feature and for marketing and advertising. The data types column lists gender or inferred gender, using first name.
Details not recorded for this card
Supporting quotations
We collect or infer your gender to enable
and for marketing and advertising.
Gender or inferred gender (using first name)
Not stated here
- The notice states inference from first name; it does not say whether other data is used to infer gender.