Privacy Policy

Uber · agreement dated October 22, 2026 · Official agreement

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7 of 195 cards in Linking & Identification

Linking & Identification · Company practice

Marketing partners, advertisers and data resellers can give Uber usage, contact, device and enrichment data about you

Uber receives data from marketing partners, advertisers and service providers, which the notice says includes banks in connection with cash back programs and data resellers. The data types are usage data (including your engagement with marketing and advertising campaigns), contact and device data, and enrichment data such as age range, household income range, gender, general interests and lifestyle, general purchasing behavior, viewing preferences and streaming habits.

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Supporting quotations

b. Marketing partners, advertisers, and service providers. This includes banks in connection with cash back programs,* and data resellers.*
Usage data, including your engagement with marketing and advertising campaigns
Contact
Device
Enrichment data such as demographics (age range, household income range, gender), general interests and lifestyle, general purchasing behavior, viewing preferences and streaming habits.*

Qualifications & exceptions

  • The cash back bank source, the data reseller source and the enrichment data carry an asterisk, which the notice says marks collections Uber does not perform in the EEA, UK or Switzerland.

Not stated here

  • The notice does not name the banks or data resellers.

Cross-references

Linking & Identification · Company practice

Identity and fraud service providers can give Uber known-person checks, contact info, birth date, carrier data and IDs

Uber receives data from service providers that help verify your identity or detect fraud. The data types are confirmation of whether your account information relates to known persons, name, contact info, date of birth, wireless carrier information (carrier name and network type), and government-issued identification documents and related information such as identification numbers, expiration date and demographics.

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Supporting quotations

c. Service providers who help us verify your identity or detect fraud.
Confirmation of whether your account information relates to known persons
Name
Contact info
Date of birth
Information relating to the wireless carrier associated with your phone, such as carrier name and network type
Government-issued identification documents such as driver’s licenses or passports, and related information (such as identification numbers, expiration date, and demographics)

Linking & Identification · Company practice

Account owners who order for you or share their account can give Uber your name, contact info, location and trip details

Uber receives data from Uber account owners who request services for you (such as friends or family members) or who let you request services through their accounts (such as Enterprise Customers). The data types are name, contact info, location, and trip or order info.

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Supporting quotations

d. Uber account owners. This refers to Uber account owners who request services for you (such as friends or family members), or who enable you to request services through their accounts (such as Enterprise Customers).
Name
Contact info
Location
Trip/order info

Linking & Identification · Company practice

Business partners you use to create or access your Uber account can give Uber data that varies by partner

Uber may receive your data from business partners through which you create or access your Uber account, such as payment providers, social media services, loyalty program partners, or apps or websites that use Uber’s APIs or whose APIs Uber uses. The notice says the data varies depending on the partner or API.

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Supporting quotations

e. Uber business partners (account creation and access, and APIs). Uber may receive your data from business partners through which you create or access your Uber account, such as payment providers, social media services, loyalty program partners, or apps or websites that use Uber’s APIs or whose APIs Uber uses.
Varies depending on the business partner you use to create or access your Uber account, or the API used.

Not stated here

  • The notice does not list which data each partner or API provides.

Linking & Identification · Company practice

Partners behind Uber-linked debit or credit cards can give Uber your card activity information

Uber may receive your data from business partners in connection with debit or credit cards issued by a financial institution in partnership with Uber, to the extent disclosed in the terms and conditions for the card. The data type listed is debit or credit card activity information.

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Supporting quotations

f. Uber business partners (debit or credit cards). Uber may receive your data from business partners in connection with debit or credit cards issued by a financial institution in partnership with Uber to the extent disclosed in the terms and conditions for the card.
Debit or credit card activity information

Qualifications & exceptions

  • Only “to the extent disclosed in the terms and conditions for the card”.

Not stated here

  • The card terms and conditions that set the extent of this sharing are not supplied here.

Linking & Identification · Company practice

Customer support issues can bring in your name and evidence about you, including dashcam and Record My Ride video

Uber receives data from users or others who provide information about customer support issues, claims or disputes. The data types are name and evidence relating to accidents, conflicts, claims or disputes, which may include photos or recordings of you, including dashcam footage, videos that drivers submit through the Record My Ride feature, or video recordings shared by fleet partners.

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Supporting quotations

g. Users or others providing information in connection with customer support issues, claims or disputes.
Name
Evidence relating to accidents, conflicts, claims or disputes (which may include photos or recordings of you, including dashcam footage and videos that Drivers submit via the
feature or video recordings shared by fleet partners)

Linking & Identification · Company practice

If another user refers you to Uber, Uber receives your contact info and name from that user

Uber receives data from users who take part in its referral programs. For example, if another user refers you to Uber, Uber receives your data from that user. The data types are contact info and first and last name.

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Supporting quotations

h. Users participating in Uber’s referral programs. For example, if you are referred to Uber by another user, we receive your data from that user.
Contact info
First and last name